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g characteristics echo with the cognitive characteristics of human beings,  so  as  to  achieve  the  state  of  feeling  and  cognition  in  sympathy,  and  further deepen the audience’s love and impression on the advertisements. 

Thirdly,  the  differences  between  the  two  groups  of  advertisements  was  more qualitative  than  quantitative.  For  example,  in  terms  of  distance  iconicity,  compared with  English  ads,  Chinese  ones  focused  more  on  psychological  distance.  As  for markedness iconicity, Chinese advertisements used a variety of iconic forms in a more comprehensive way, while English ads had a lot of absence in this aspect.

Fourthly,  the  similarities  and  differences  in  the  two  sets  of  ads  were  caused  by the stylistic characteristics of advertising discourse, the different grammatical systems between Chinese and English and the cultural differences in thinking between China and English cultures. 

reference(omitted)

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