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c in any business school.  Furthermore it is in academic terms very much a fast growing discipline; the number of UK postgraduate degree courses dedicated to small business, entrepreneurship and new enterprise development increased over recent years from 8 to 24 and more are in preparation, albeit not yet on the American scale where whole institutions address the area.  The National Council for Graduate Entrepreneurship is spearheading academic developments in this topic area  and held its first UK conference for lecturers in September 2007.
 
Entrepreneurship is also important for the obvious reason that almost all large organisations
start off as small ones. Interestingly the strong organisational distinctions between small and large that used to be assumed seem to be blurring as more and more large organisations are trying to restructure and reshape themselves in an effort to gain some of the benefits of small scale and flexibility.  Nevertheless, it can be hard for management students steeped in analyses of the larger organisation to take on board the differences and the evidence that small firms are not simply smaller versions of large firms.  In particular their marketing tends not to be ‘blue chip’ marketing of the type practised by large established multinationals..

 This module will address key issues in entrepreneurial marketing and the process of enterprise creation in the 21st Century. The module will revisit mainstream marketing theory, and introduce students to key concepts, theories and models in critical marketing with specific reference to some influential themes in entrepreneurial and small business marketing. The course seeks to analyse the process of organisation creation and its development from idea generation and opportunity recognition through to social and business development and corporate failure and exit.  Examples will be drawn from public, private and voluntary sectors. The module will address a wide range of topics drawn from the marketing mix, finance for startups, relationship marketing, strategic alliances, networking, word of mouth, creativity and guerilla marketing.  Reference will also be made to broader issues such as gender, age, leadership, and CSR including green marketing.

On this single module option it is only possible to offer a flavour of the many fascinating issues in the topic.  Scope will however be offered to encourage module members to pursue their own particular interests within the overall framework of the syllabus. In particular although this module is broad in its scope, the focus will tend to be on marketing by the very small or micro-business, together with consideration of the one-person business. 

To take responsibility for your own learning must be even more appropriate in this small business module than in almost any other topic. You will be encouraged to keep reflecting about your own experiences, behaviour and learning as you proceed though this module.

Module aims
1. Understand the importance of marketing in the creation and development of new ventures in the public, private and voluntary sectors
2. Understand how, with reference to fundamental marketing concepts, frameworks and processes, marketing management decisions are made by entrepreneurs and small business owner managers
3. Explore some of the ways in which marketing activities carried out by en本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。