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论文作者:英语论文网论文属性:学期论文 termpaper登出时间:2015-07-19编辑:wangjinjin点击率:9246
论文字数:2397论文编号:org201507191012274482语种:英语 English地区:英国价格:免费论文
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摘要:在本文中主要讲述了乐购公司的详细信息,乐购公司的的创立由来以及近年来发展的规模,而后将对乐购公司的信息技术加以分析并陈述。
乐购信息系统与技术的研究
乐购公司是全球领先的零售商之一,乐购开始是由一个叫做杰克科恩的商人于一九一九年创立的。乐购品牌在一九二四年第一次面世。其业务的核心在英国。乐购在许多国家都有分店,一九九六年在捷克共和国有分店,一九九四年在匈牙利,一九九五年在波兰,一九九七年在爱尔兰,二零零四年在中国,二零零三年在日本,二零零一年在马来西亚,一九九九年在韩国,二零零零年在台湾,以及一九九八年在泰国都开设分店。它现在总共有超过两千三百一十八家商店和三十二万六千多名员工。乐购通过乐购网址提供在线服务。本公司销售的近四万食物商品,包括乐购服装和其他非食品项目。这家公司也有自己的产品,加油站,以及金融。
使命陈述:
Examination of Information Systems and Technology in Tesco
Tesco PLC is one of the world's leading retailers. Tesco started by one businessman name Jack Cohen on 1919. Tesco brand first appeared in 1924. The core of the business is in the UK. Tesco had branched into numerous nations: Czech Republic 1996, Hungary 1994 Poland 1995, Rep. of Ireland 1997, China 2004, Japan 2003, Malaysia 2001, South Korea 1999, Taiwan 2000, and Thailand 1998.It has now more than 2,318 stores and over 326,000 employees. Tesco provides online service trough tesco.com .This Company sells almost 40,000 foods, including Tesco clothing and other non-food items. This company also have its own product, gas station, Tesco finance.
Mission statement:
Researcher Christopher Bart sys , 'A good mission statement captures an organization's unique and enduring reason for being, and energizes stakeholders to pursue common goals. It also enables a focused allocation of organizational resources because it compels a firm to address some tough questions: What is our business? Why do we exist? What are we trying to accomplish?' (Bart, 1998). Mission statement helps everyone understand the nature of the organization. 'Every company no matter how big or small, needs a mission statement as a source of direction, a kind of compass, that lets its employees, its customer, and even its stockholders know what it stands for and where its headed,' (Abrahams, 1995).
Tesco mission statement
'To create value for customers to earn their lifetime loyalty'
Offer customer best product in competitive lowest price as possible. Cost leadership. Gain the trust of the shareholder and customer and shareholders. Believe in customer satisfaction. Become a successful international retailer.
Objective:
Increase sales activity by understanding the customer's needs. Choose Strong suppliers and qualified partners. Keep up-to-date the business strategy, structure and quality than competitor. Product qualities maintain and update according to customer survey. Derive growth in the developing market. Give importance and earn trust of shareholders. Provide best customer service that available .Growing the market and maintain number one position Retailer in the UK. Become stronger in food like non-food.
Environmental analysis:
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