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论文题目：literature review
论文语种：英文
您的研究方向：research project
是否有数据处理要求：是
您的国家：英国
您的学校背景：利物浦大学international college
要求字数：1000
论文用途：硕士预科作业
是否需要盲审（博士或硕士生有这个需要）：否
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Changes in UK’s Coffee Market and Its Impact on Consumers’ Buying Behavior

Chapter I Literature review

1.0 Introduction
Entering into the 21st century, with the development of the world economy, UK’s coffee market has changed a lot (Coffee-UK-February 2010, 2011), the changes have quietly changed consumers’ buying behavior, so as to affect coffee companies’ revenue. Therefore, research on changes of UK’s coffee market is very important. Only fully understanding these changes and its impact on consumers can British coffee companies develop appropriate strategies to ultimately achieve the purposes of raising income. The aim of this study was to explore the change in UK’s coffee market and its impact on customers’ buying behavior. Through reviewing relevant literatures and market research reports it has been found that the main changes in the UK’s coffee market are: consumers are more concerned about the health problems brought by coffee, coffee prices is much higher and increased much faster than previous years, and more coffee brands have entered into the UK’s market and given consumers more choices. In the following contents, it was from perceived risk, perceived value and brand awareness to review relevant literatures on the impact of these changes on consumers’ purchase behavior.

2.0 Perceived risk and health

3.0 Perceived value and price of coffee

4.0 Brand awareness and brand of coffee

5.0 Conclusion
The above literatures shows that, changes in the UK’s coffee market have led to changes in consumers’ buying behavior. In addition, the above studies are mostly from the perspective of enterprises to explore and study the buying behavior of consumers. However, consumers always remain highly sensitive on the changes in the market, and they will be based on changes in the market to adjust their buying behavior. Therefore, to directly take consumers as research objects will be more intuitive to observe and understand changes in consumer buying behavior. In the following chapter, this essay will use the method of survey to investigate changes in the UK’s coffee market from consumers’ point of view, and it will analyze how consumers respond to these changes and based on the results of this survey, it will make recommendations for British coffee companies’ business strategy.                                             

References
[1] Bauer, R. A. (1960).Consumer Behavior as Risk Taking [M]. Chicago: American Marketing Association, 98-107.
[2] Brown, Oliver, Celine, C., and Eagleton, D. (2004). The Coffee Market – a Background Study [J]. Oxfam: International Commodity Research – Coffee, 6(12): 109-116.
[3] Ghoshray, A. (2009). On Price Dynamics for Different Qualities of Coffee [J]. Review of Market Integration, 4(1): 103 - 118.
[4] Keller, K. L. (2003). Brand Synthesis: The Multidimensionality of Brand Knowledge [J]. Journal of Consumer Research, 29(12):595-600.
[5] Peacock, M. (2005). Heathrow Group [J]. Logistics & Tran本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。