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论文题目：How should social media be integrated into PR crisis communication strategies in the global airline industry: a comparative case study of Air China’s 2002 crisis communications strategies post Busan air disaster and KLM’s crisis communications strategy during the 2010 ash-cloud
论文语言：英语论文 English
论文专业：marketing communication
字数：4000 literature review 
学校国家：英国 U.K.
是否有数据处理要求：否
您的学校：university of birmingham
论文用于：Master Dissertation 硕士毕业论文
补充要求和说明：
主要应用T.Coomb's Crisis Response continuum(1988)理论和Wilcox & Comeron 的理论，还有crisis life cycle理论。literature review包含的内容主要有crisis management，crisis plan，crisis communication，PR和crisis communication怎么联系，还有用facebook和微博做危机公关的利弊。可以在我开提报告上literature review的部分上扩充。有问题或者资料需要我提供，尽快联系我！

How should social media be integrated into PR crisis communication strategies in the global airline industry: a comparative case study of Air China’s 2002 crisis communications strategies post Busan air disaster and KLM’s crisis communications strategy during the 2010 ash-cloud

1 Background and Significance of the Study
Crisis communication is a crucial part of crisis management, which mostly acts on maximizing the information to the external and internal publics of firms. In today's highly competitive and global business lists, crisis management is critical to all organization's survival (Albreche, 1996; Barton, 1993; Fink, 1986), especially for service industries like airline industry that one time aircraft or flight delay may injure a good brand reputation (Rijpma & Duin, 2011). Crisis communication planning has become a substantial part for modern firms' risk management strategy (Rlsenthal, 1991).
 
Contents
1 Background and Significance of the Study 3
2. Relevant Theories 4
2.1 Definition of Crisis 4
2.2 Theory about Crisis Communication and Management 5
3. Applying Social Media in PR Crisis Communication 7
3.1 Advantages and Importance of Using Social Media into Airline’s PR Crisis 7
3.2 Risks of Applying Social Media in PR Crisis Communication 9
4. Analysis on Crisis Communication for Air China's 2002 crisis communications strategies post Busan air disaster and KLM's crisis communications strategy during the 2010 ash-cloud 10
4.1 Air China's Crisis Communications Strategy after Busan Air Disaster 10
4.2 KLM's crisis communications strategy during the 2010 ash-cloud 12
4.3 Comparison between Air China and KLM 13
5.Conclusions 14
References 15

References
Avraham, E. & Ketter, E., 2008. Media strategies for marketing places in crisis: Improving the image of crisis, countries. [e-book] Linacre House: Elsevier Inc. Available through Birmingham University website<https://www.my.bham.ac.uk> [Accessed 1 June 2011].
Albrecht, S. 1996. Crisis management for corporate self-defense. [e-book] New    York: AMACOM, American Management Association. Available through Loughborough University website < https://www.loughborough library > [Accessed 5 June 2011].            
Barton, L. 1993. Crisis in organizations: Managing and communicating in the heat of chaos. [e-book] Cincinnati, OH: South-Western Publishing Co. Avaliabel through Loughborough University website<https://www.loughborough library > [Accessed 5 Ju本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。