英语论文网

competitiveM arketing Strategy
2008/9A ssessedC aseS tudy
IndividuaAf ssignment
Speedy Hlre
PLC
SubmissioDn ate:z lnd May, ZOO}
Page 1
Candidate'Bs rief
Youa ree mployeda sa n independenrte searchearn dm arket ing
代写留学生论文consul tanitn the planta ndt ool hi rei ndust ryY. ouh avee xper iencien
marketr esearcahn da nalysisa,l ongw i th an abi l i tyt o makek ey
st rategicd ecisionsin, par t icularre lat ingto brandinga nds t rategy
developmentP. arto f your rolei st o develope ffectiveh igh-impact
market ings t rategiefso r companiesb,a sedo n marketr esearch.
Recent lyo u haveb eenc ommissionetdo producea signi f icanpti eceo f
researchth at includes:
. a cr i t icaal nalysiosf the planta ndt ool hi res ectora nd
o an in-depthp rof i leo f the tool ande quipmenht i reg roup,
SpeedyH i reP fc.
Youa ren ow requi redto analyseth isr esearchin preparat iofno r making
keys t rategicre commendat ionfosr SpeedyH i reo n 23 May 2009.
Page 2
Analysis
Thisa ssignmenrte qui resy out o makea pract icaal ndr easoned
evaluat iono f the problemsa ndo ppor tuni t ieyso u havei dent i f iedf r orn
the casem ater iapl rovidedo n SpeedyH i reP LC.
Fromy oura nalysiyso u arer equi redto preparea repor tt hat addresses
the taskso ut l inedb elow.
A summaryo f youra nalysissh ouldb e includeda sa nA ppendixto the
repor ta nds houldb e no moret hat 5 sideso f A4 in total( Arai l 1,2p oint ) .
Page 3
Tasks
In yourr olea sa n independenrte searchearn dm arket ingc onsul tanitn
the planta ndt ool hi rei ndust ryy,o u haveb eena skedto wr i te a repor t
(maximumle ngth1 5s ideso f 44 Ar ia l LZp oint )b asedo n the fol lowing
tasks.
Question One
Cr i t icalyf assestsh e UKa ndi nternat ionaolp por tuni t ieasv ai lableto the
tool ande quipmenht i res ectorh, ighl ight inpgo tent iaal reasw here
SpeedyH i rec oulde xpandth ei rs erviceo f fer ing.
(25 marks)
Question TwoCr i t ical layn alyseth e rolet hat integratedm arket ingc ommunicat ionshasp layedi n Speedy'ms arket ings uccessa,n dr ecommendh ow thiscouldb e extendedto internat ionaml arketsin the future.
(25 ma rks)
Question Three
Cr i t ical ley valuateh owS peedyH i re'ss t rategiac pproachto business
developmenat ndm arket ingh asc ont r ibutedto i tss igni f icanftin anciaIs u ccess.
I(25 marks)
ln addition2, 5m arksw illb ea fl ocatedfo rt hep repareadn afysoisf the
casea ndi tsa pplicatiotno theq uestionasb ove.
(25 marks)
(Total 100 marks)
Page 4
Index
Contents
Plant and Tool Hire Sector
Introduction
Merging of Distinctions
Market Size
Growth of the Sector
SWOT Analysis
The CompetitiveL andscape
Profileo f the Constructioann d EngineeringIn dustry
Speedy Hire Plc
Background
Structure
Values
Market
One Speedy Initiative
Summary of Financial Performance
OperationaHl ighlights
. Tool Hire Division Performance
. EquipmentH ireD ivisionP erformance
Speedy Hire's Strategy
CompanyD evelopmentth roughM arketing
ldentificationo f Target Groups
lntegratedM arketingC ampaign
Innovationa nd Creativity
Measuring Performance
QualitativeM easures
Summary
Bibliography
Appendices
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TheU K Plant& ToolH ireM arketD evelopmen2t0 08