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Abstract In this era of globalization, multinational corporations play  an important role in the .   As the largest  developing  country in the world, China has  huge business potential  with a  total  population of  around  1.3 billion. The  Chinese market 英文论文网has been an attractive market for foreign competitors since the economic reform in the late 1980s. At present, more and more multinational corporations have begun to establish business operations in China. The  purpose of this study is to  analyze  how  multinational corporations enter  and  develop in the Chinese market. In order to answer this, the research questions focus on which factors affect the performance of multinational corporations in the Chinese market. In this thesis, I want to present a case study of the Marketing performances of the Swedish furniture store Ikea in China. The study focuses on characteristics of the Chinese market and analysis Ikea marketing strategies  in China. As one of the  world’s  largest  retailers  in the world,   Ikea has seen  great successes  upon its entry into the  foreign markets. This case study will contribute towards providing multinational corporations with a good starting point for operating successfully in the Chinese market. The study indicates that the political environment, market entry model, degree of adaptation of products, cultural awareness and marketing strategies  are the influencing factors on internationalization of Ikea in Chinese markets.  Key words: FDI,  Ikea,  Market entry, Marketing strategy, Culture study Acknowledgement  I would like to express my sincere  appreciation  to my supervisor Dr  Peter Matanle.  This Master Thesis would never be completed without your support and confidence in  me. I also want to appreciate my friends who helped me a lot during my life and study. The  greatest gratitude of all, however,  I  reserve to  my family. My  parents have been a source of warm and enthusiastic support throughout  my  days in the Master program.  Needless to say, any errors or shortcomings in this thesis are my responsibility alone. All suggestions and discussions are warmly welcomed. Table of content  1 Introduction 5 1.1 Research  area  and  background  5 1.2 Research objectives  7  1.3  Structure  of the  thesis  7 2 Literature Review 8 2.1  FDI policy and performance in  China 8 2.1.1  Overview  of FDI  policy  in China  8  2.1.2  FDI  distribution in China 9 2. 1.3 FDI performance in China 10 2.2 The impact of FDI in China 13 2.2.1 Technology and Service transfer 13 2.2.2 Increase regional GDP growth 15 2.2.3 Create job opportunity 18 2.3 Market entry 21 2.3.1Market size and Geographical distribution 21 2.3.2Identification of the distribution network 26 3 Key issues for foreign enterprises entering Chinese market 27 3.1 Investment climate 27  3.1.1 Political  aspects 27  3.1.2 Economic  aspects  28 3. 2 Concept of Culture and Chinese Culture 29 3.2.1 Culture study 29 3.2.2 Chinese business culture 30 3.3 Chinese Furniture Market 31 3.3.1 Characteristics of Chinese furniture industry 31 3.3.2 Marketing analyze 33 4 case study –IKEA:One successful 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。