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Internal environment

Internal environment analysis is the analysis https://www.51lunwen.org/marketing/ of the conditions, entities, events and factors within an organization that influence its activities and choices, particularly the behavior of the employees. Factors that are frequently considered part of the internal environment include the organization's mission statement, leadership styles and its organizational culture. The organization not only needs to be aware of the social, political and economic environment in which it is operating, but also its internal environment ¾ its own strengths and weaknesses.  And the aim of the analysis in this thesis is to attempt to match the strengths and weaknesses of its internal environment. With social and economic development, the importance of the competition for the enterprise is so important. 
       
 
 
As the new research forecast, traditional PC growth set to slow to 11% next year, while tablets quadruple. Innovative Electricals is a high- technology company located in Seoul, Korea. It has built its reputation amongst its clients, as a company that provides its clients with professional workmanship and on time services. The main products include home appliances, PCs and so on. Innovative Electricals leads the global market in hi-tech electronics manufacturing and digital media. Many products play a very important role in the high – tech market, especially in Asian market. Take PCs for example, it holds about 36.2% of the whole Korean market share, and it holds 15.3% of the Asian market share. Generally speaking, the company holds the first 3 place in the whole hi-tech market. The company intermittently strives to deliver the customers with quality electrical services that meet above expected standards and aim to fulfill our goal as a company.
As we know, the company is possible to establish a position on its own feature. On the basis of the successful former products, the company has a very large financial support, and as the new Android operating system phone are successfully launched, it offers the most important hi-tech support for the new tablet PC. The company is mainly engaged in the Android operating system on the basis of the increase and application of the software development, in the future the competition of the tablet computer plays an important role.
But the new SMART-E’s main function is not as its competitor-iPAD, its functions mainly emphasize its reading function, just as kindle. It is a parity product and designed for the students. We can find the product position from its appearance and some of its functions, such as the replaceable and colorful shell, its eye-protection function. And this production paid special attention to the eye-protection function. But this is a very hard technology. Until now, the company has invested so much time and fund on this technology, but it still needs to go for a long time. This is one of the most important obstacles in the research of the new product. And meanwhile, there are no 3G function and camera, it efficiently cuts the cost and it fits for the student costomers.
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