英语论文网

摘要：网络营销策略是指利用互联网在促进和广告产品和开发更多客户价值(托马斯和迈克尔,2002)。作为互联网的影响继续扩大,营销者应该更注重营销在因特网上。互联网服务公司和客户保持在接近。对消费者的可用信息服务每个网络和市场定位,让消费者可以找到他们想要的东西。有必要理解的方式利用技术,互联网给企业。

Internet marketing strategy refers to the use of the internet in promoting and advertising products and developing more customer value (Thomas and Michael, 2002). As the influence of the internet continues to grow, marketers have to focus more on Marketing over the internet. The internet serves keep the company and the customer in close proximity. Information becomes available to consumers serving every internet and market niche, allowing consumers to find anything that they desire. It is necessary to understand the means of utilizing the technologies that the internet gives businesses.

Generally speaking, the ways to create customer value through sass customization include:
1) Web advertisement 1)网络广告
2) Customer follow-up 2)客户跟踪
3) Customers service and support 3)的客户服务和支持
Except for the above mass customization, there are many personalized services in internet marketing.除了上面的大规模定制,有许多个性化的服务在网络营销。
What ethical and legal considerations need to be taken into account?什么伦理和法律因素需要被考虑?

References

Ainscough, Thomas, L., Michael G. Lukett（2002）. The internet for rest of us: marketing on the World Wide Web, journal of consumer marketing, 36-47.

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Louis, W. Stern, Adel. EI-Ansary, （2007）Marketing Channel （third edition）, Prentice Hall, New Jersey,.

Mark.W.Vigoroso.（2002） Opinion: are search engines an e-commerce anachronism?  Feb, 22.

Ravi, Kalakota, Marcia Robinson, （2007）E-business: Roadmap for success, Addition Wesley Longman, Inc.

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