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论文语种：英文
您的研究方向：红酒市场管理
是否有数据处理要求：是
您的国家：法国
您的学校背景：法国中高等商校
要求字数：17000-20000
论文用途：mba毕业论文
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：1.所有的要求，比如格式，字数，每部分写法，都已提交附件，请严格按照学校要求写作。 2. 需要COMMUN REASEARCH IN COLLECTING AND ANALYING INFORMATION

The research of China's grape wine industry market analysis and marketing strategy

Abstract

This paper mainly research the China's grape wine industry market analysis and marketing strategy. Firstly describe the background of research, then leads to the topic of paper, summary the previous experts results, and fund the disadvantage and advantage of conclusions, then found the ideas and object of paper. Secondly, the analysis of grade wine in China. Research the market of grade wine, the feature of grade wine in China, the consumer of grade wine, the competition of grade wine market in Chian, then have a SWOT analysis of grade wine industry. and found: (1) since 2005, the grade wine market development stable, the grade wine market also formed. It includes the foreign grade wine companies and the internal grade wine companies, the grade wine market also control by a few companies. the grade wine production of every region increase every year. (2)The grade wine of China are mainly the middle and small scale, the productions below one thought are according to 70%, many grade wine companies have production about 1hundred to 1 thought (3)The market of grade wine in China are mainly centralize on the eastern-northern and Beijing, mainly in the large city, such as the Beijing, Yangtze RiverDelta, Pearl River Delta, Xiamen and so on. As the development of grade wine industry, the grade wine industry also happened many merge and acquire, some largest grade wine companies merge and acquire some middle and small grade wine companies. Fourth, the mainly feature of grade wine industry in China includes The growth of grade wine industry in China are mainly affect by the supply ability and the demand of market;dueto the high profitability of grade wine industry, many companies enter into the grade wine industry. the net profit of sales also stability,;the Changyu, Great Wall and Wangchao brand accounting to the total market 51% market share, the total profit of these grade wine accounting to 60% of total profit in China. (4) the consumer of China had a change from the recognize, accept, love and has a habit consumer the grade wine. More than 50% consumer drink the grade wine when tale party,The consumer drink grade win at home and not at home ratio is one to one, but the man drink the grade wine not at home is higher than at home, while the woman drink grade wine at home higher than not at home, As the development of grade wine in China, the grade wine market is saturation, and formal some largest grade wine companies of total country. It also exists some local brands in some regions, the acreage and production of grade wine increase, while the demand of grade wine also increase, due to the consumers became to accept and consumer the grade wine. So the grade wine market is balance, actually as the consumer change the consume behavior and became to love consume the grade wine, the grade wine in China has a good development in future. Thirdly analysis the marketing strategic of grade wine in China, research some theories 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。