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1.引言——introduction

思冰客是总部位于新加坡的纸杯蛋糕烘焙商，将为你提供最优质的蛋糕美味。思冰客的经营目标就是，让你咬上一口我们滋润而美妙，有着绝佳糖霜浇头的蛋糕，从此一想到纸杯蛋糕，就会自然的想起思冰客。

思冰客还会为顾客生活里的特别场合制作纪念蛋糕，并为这些事件提供饮食宴会服务，比如婚礼、迎婴聚会、毕业典礼、生日聚会以及更多。顾客们可以对装饰样式进行指定要求，让蛋糕更加独一无二。

思冰客坐落在新加坡正中心位置，因为这里人流交通都比较繁忙。除了在实体店里购买，顾客还可以在网上商店购买。

2.计划——Planning

波特五力模型分析

1） 主要竞争企业

这就包括一些列的竞争者、工业增长率和价格竞争。目前市面上的竞争企业还不算很多，这主要是因为，纸杯蛋糕在新加坡还是相对新颖的产业。工业增长将会为这门生意带来正面作用，并且纸杯蛋糕的发展潜力巨大。思冰客每月都会推出新款，来吸引现有的和新的顾客，这也是研发新口味，扩大市场占有额的好方法。

1.引言——INTRODUCTION

Sprinkles is a cupcake business based in Singapore that provides the best quality cupcakes you will ever taste. The mission of the business is to let you bite into one of our moist, divine cupcakes with sumptuous frosting & delicious toppings, such that one would think of Sprinkles when they think of cupcakes.

Sprinkles create memorable cupcakes for special events in life. The business will provide catering service for events such as wedding, baby showers, graduation, birthday parties and more. Customers are able to customise decorations on the cupcakes to make it truly unique.

Sprinkles will be situated at central region of Singapore as there is a huge volume of human traffic flow. Besides purchasing from the store, customers are able to order cupcakes through our online website.

2.计划—— Planning

Porter’s Five Competitive Forces:

1) Rivalry Among Existing Firms

This refers to the number of competitors, rate of industry growth, price competition. The number of competitors available in the market would be fairly low. This is due to the fact that the cupcake business is a relatively new concept in Singapore. The rate of industry growth would affect the business positively, as the cupcake industry is growing rapidly and has lots of potential. New product introduction would be done monthly to attract current and new customers. This would be a good way to assess and create new cupcake flavours to cater to the market. The factors mentioned above are considered opportunities in relation to Sprinkles.

2) Bargaining Power of Customers

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