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现代营销策略的思考Modern thinking of marketing strategies

论文作者:英语论文网论文属性:学期论文 termpaper登出时间:2015-07-15编辑:wangjinjin点击率:6261

论文字数:1785论文编号:org201507141840479408语种:英语 English地区:新加坡价格:免费论文

关键词:

摘要:现代营销对于品牌公司来说是至关重要的,现代营销也包括多个方面,例如电子邮件营销等等,本文主要是对现代营销策略的探讨。

现代营销策略的思考


品牌

品牌营销对一个公司来讲至关重要。一个品牌或名称是必要的,是公认的,很容易被大众所记住,因为人们会将该公司作为他们存在问题的解决方案。一些公司有不同的愿景,他们希望客户看到他们的产品。


品牌塑造的作用:


品牌应该反映企业形象,因为它对顾客来说是非常重要的

品牌应该被理解,并有一个明确的信息


电子邮件营销


电子邮件营销是发送到订阅或随机选择一个电子邮件的人的管理营销或广告。电子邮件通常被插入到公司的通讯或广告或促销。电子邮件营销可以成功地传递高效和可接受的内容


电子邮件营销的作用:

通过调整邮件营销,公司可以很容易地推销他们的产品

电子邮件营销由于提供和推广发送信息可以拥有可靠的客户。


Modern thinking of Marketing strategies


TASK


MODERN THINKING OF MARKETING STRATEGIES


Branding


Branding in marketing is important for a company. A brand or Name is needed to be recognized and easily remembered because for people to find the company as a solution to the problem they have. Some companies have different vision of how they want customers want to see their product.


The role for branding:

A brand should reflect the company image as it is important for customers to recognize

Branding should be understood and has a clear message


Email marketing

Email Marketing is managing marketing or advertising by sending to people who subscribe or randomly pick an email. Email is often inserted with company's newsletter or advertisement or promotion. Email marketing can be successfully delivered with efficient and acceptable content


The role of Email marketing:

By adapting email marketing, the company can promote their product easily
Email marketing produce reliable customer due to offers and promotion that been send Search engine optimization


Search engine optimization also known as SEO. A company should consider an appropriate and unique key word. Nowadays there are internets marketing company that can help tackle on how the SEO works


Role of Search Engine Optimization:

Internet is the new advertising and marketing to be, therefore to include the company is beneficial. This is because everyday people rapidly increasing in using the internet。The range of customer is lengthen due to exposure to the search engine website


CRM

CRM is short for Customer Relationship Management. CRM is a method that used software and internet to develop a systemize enterprise that able to help such as a database system where employer and employees can review the customers profiles.


Role of Customer Relationship Management:


By using CRM, the marketing department can easily target which customers are in their best interest

CRM can help to increase relationship between employees because employers can see how their论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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