解释营销与现实世界的例子-marketing essay
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论文字数:2000论文编号:org201703011715513471语种:英语 English地区:美国价格:免费论文
关键词:marketing essay代写留学生作业营销
摘要:本文是留学生marketing essay写作范文,主要内容是解释营销与现实世界的例子,具体分析营销对于产品或服务的影响作用。
营销一决定你的产品或服务的一个因素,客户收益的结果,因为它是一个闻名的影响有时大有时通过名人广告在市场占据的影响因素。营销一直是另一种方式来销售产品/服务在市场上,因为它被认为是你如何呈现你的产品和一个普通人如何看待它。因此,企业往往通过各种调查和了解需求模式,利用自身资源获取消费者群体的结构和思维。
例如:如果可乐饮料的市场研究表明某一特定群体的顾客受某名人的影响,他们一定会支持他,这样人们就可以获得信心,比他们的竞争对手更喜欢他们的产品。
营销可以以任何形式,如通过社交媒体或广告或通过向客户提供最新的市场趋势。每一个食品企业、行业甚至一个小规模的企业,都会针对不同的市场区、地区甚至大陆制定一套营销策略。这些战略是通过了解市场的类型,购买力和公司的成本产品。
Marketing has always been a factor that decides the outcome of your product or service which a customer avails because it’s a factor which is known for its influence sometimes through big time advertisements and sometime through celebrities which holds influence in the market. Marketing is always another way to sell the product/service in the market as it is considered as how you present your product and how a common man perceives it. Therefore, companies tend to use their resources to get inside the structure and the thinking of the consumer groups through various surveys and understanding the demand pattern.
Example: If market study of a cola drink show that a particular group of customer is influenced by a celebrity they will make sure to endorse him so that people could gain faith and prefer their product over their competitors.
Marketing can be in any form such as through social media or advertisements or through offering the latest market trend to customers. Every food venture, industry and even a small scale business would be having its set of marketing strategies for different market segment, region area and even continent. These strategies are developed by understanding the type of the market, the purchasing power of people and the cost product of company. There is always a breakeven point in the mind of the service providers and as well how these companies choose to present and advertise them to the target market.
It were the strategies that helped McDonald’s to almost conquer every part and corner of the earth with reaching out to 119 countries and across 35,000 various outlets. Instead of suffering losses and stiff competitions they still ought to be on the top of their chain. (Wikepedia, 2015)
Reason: Having a good marketing muscle.
The franchisees have to contribute at least 4 percent of their sales for
advertising and marketing purposes which enable them to pool in a good fortune because they know the value of the marketing and the amount of business it creates.
Every firm and organization have a goal to be achieved and similarly they also have a set of marketing objectives which have been pre decided, marketing strategies provides a direction and a path to these objectives and targets set by the firm. As on the first place these strategies have been developed according to the convenience of the consumers, therefore it becomes easy to connect the company’s goals to the marketing strategies. (ETRetail, 2015)
Not only these marketing strategies provide directions for the marketing objectives but it also somehow helps in identifying the competitions that is going on in the market. Such identifications of the major competitions helps firm to offer an appropriately designed set of marketing mix which will be further beneficial as well as helpful in achieving the objectives of the company. If supposedly KFC starts providing coupons which offers a complimentary item with every time you visit jus to retain its market share so McDonalds will analyze its strategies and will come
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