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社会媒体的营销策略:快餐 Marketing Strategies on Social Media: Fast Food

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2017-09-08编辑:cinq点击率:4201

论文字数:论文编号:org201709081516267855语种:中文 Chinese地区:英国价格:免费论文

关键词:Marketing Essay市场营销留学生作业

摘要:本文是留学生Marketing Essay范文,主要内容是以快餐业作为研究对象,分析当今社会媒体是如何成为广告影响力最大的渠道。







Introduction 简介

Social media has become one of the channels with the highest impact of advertisements in the last decade. This is primarily because of the widespread reach of the internet and social media tools through all locations.

The principles based on which any marketing communication strategy is defined are as follow

Create attention among the people. The marketing communication strategy should be such that it is highly visible and capture immediate attention of the viewers.
The communication strategy should be relevant to the target market and arouse interest to meet the needs of the customers.
It should convince the customers to the extent that people want to try the new product or service.
The communication strategy should be simple, quick and make the customer confident to act on the information and go ahead to buy the product or service.
Because of the increase in the online traffic in social media sites every day, with millions of new users signing up, all organizations would only be at ease to reach out to more people and customers through social media communication. This platform would unlike other advertising mediums such as billboards, televisions etc. be a two way channel of communication instead of one. So it could also couple as a point of contact for grievance and complaint management, besides the promotional activities.

Also using the social media tools for marketing communication would make it more dynamic and real time, where pictures and videos of events happening presently can be shared immediately.

These are some of the advantages that all companies wish to reap by using such tools. MacDonald's and Burger King are two such organizations which have started using social media communication strategies.


McDonald's was started in 1940 as a barbeque joint in California. However later on it was changed into hamburger and fast-food catering stand. This was the first fast- food chain to use the principles of a production line in its stores. Over many decades the popularity of McDonald's has grown and now it roughly serves around 68 million customers every day. It has its presence across 120 countries, and has almost 40,000 outlets throughout the world.

The Revenue generated by MacDonald's is around $25 billion.

McD has a multinational strategy where it caters to the different culinary needs of different geographical regions based on the demographics and culture. It has a diverse menu across different locations using different ingredients suited to the particular locality.

Burger King

Burger King was started in the year 1953 as a fast food and hamburger restaurant chain in Florida. The organization has changed hands quite a few times. Presently 3G Capital has a majority stake in Burger King.

Burger King essentially served only the America and Canada region until last decade where it expan论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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