Research Proposal Title: Opportunities for and Challenges to Beijing Hospitality Industry from 2008 Olympics
论文作者:51lunwen论文属性:课程作业 Coursework登出时间:2006-12-06编辑:点击率:4257
论文字数:2113论文编号:org200612061351289039语种:英语 English地区:中国价格:$ 22
关键词:
Research
Proposal
Title: Opportunities for and Challenges to Beijing Hospitality Industry from 2008 Olympics
Writing Purpose
With the approach of the 2008 Olympics, the early stage impact has gradually started to appear. This
dissertation focuses on the Beijing hospitality industry (HI) by critically analyzing the positive and negative influence of 2008 Olympics. It aims to reveal the positive and negative impacts on Beijing hospitality industry brought by the Olympics, and finally offers a complete set of development strategies, which is scientific, applicable and workable in nature, for future development of Beijing hospitality industry.
Introduction
This dissertation will focus on the Beijing hospitality industry by critically analyzing the positive and negative influence of 2008 Olympic games. First it seeks to explore the opportunities brought by the 2008 Olympics for Beijing hospitality industry, and decides whether the opportunities could help open up new development approaches of HI. Beijing hospitality industry will gain strong momentum and could achieve further development if the opportunities of the Olympics are fully exploited. Second part of the dissertation analyzes the challenges that the Olympics may bring to HI and tries to get a clear idea of the deep reasons why challenges may come into existence. In contrast to international HI, the development of domestic HI is quite backward. After the analysis of the opportunities and challenges, the third part of the dissertation offers suggested strategies for future development of Beijing HI. For the weakness of domestic Hospitality industry, the
strategy of OW, which means to make full use of the “opportunities” brought by the Olympics to conquer the “weakness” of domestic HI, should be applied to the practice of hotel . As far as the strength is concerned, the strategy of ST is the most suitable. This strategy means to consolidate the “strength” of domestic Olympics in order to defeat the “threat” that could happen.
The Games offer huge prestige and an unprecedented opportunity for China to show the world what it has achieved. Economists are predicting that the Olympics will add between 0.2 and 0.3 percentage points to China’s annual economic growth per year. (Steve, 2002) The opening of the 2008 Olympics will create huge development space for Beijing hospitality industry. The opportunities mainly display in the following aspects:
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