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      ENV在美国销售各种合成电子数码产品作为其核心业务有十年的经验。自2000年推出，env都集中在媒体播放器和保健产品。媒体播放器，包括平板电视，便携式电视，蓝光的家在电视和音响条关键产品，保健产品，包括体重秤，指尖牛米，计步器作为缩影。数字产品的高质量的应用范围是广泛应用在今日工业关键工作部件，研究和家庭使用。尤其是便携式电视是基于过去三个财政年的销售年度报告在美国市场最成功的产品。

      ENV has ten years’ experience in the United States of America marketing various synthetic electro-digital products as its core business. Since its launch in 2000, ENV has focused on the Media player and Health products. Media players comprises of Tablet TV, Portable TV, MBA Blue light Home Roam TV and Sound Bar as key products while Health products consists of weight scale, fingertip ox meters, pedometers as epitomes. Both ranges of digital products constitute key working components in High-quality applications employed extensively in today’s industrial, research and family use. Especially the Portable TV’s are the most successful product in the US market based on the sales annual report of the past three financial years. Appendix 1(ENV’s Financial annual report).
Portable TV’s are forecast to register modest growth between the years 2010-2015 in the German market. The volume sales will be driven by the switch from DVD players to Portable TVs. They are expected to see strong volume growth as unit prices decline.
      Due to the increase of stiff competition from companies in the North American market selling the same digital products and the economic crisis, the company experienced a decrease of sales turnover and low profits in the past three years. Hence ENV https://www.51lunwen.org/mba/ opts to expand its market to Europe with the main goal of increasing its sales volume. Envizen recently realized that the market for Portable TV’s in Europe has been growing steadily in the last few years. From the previously export plan conducted, Envizen decided to enter the Germany market, due to profitable opportunities for Portable TV’s. In addition, Germany currently has the largest national economy in Europe with a large capital stock, low level of unemployment and high innovative marketing potential. Therefore, the company is looking for the most profitable entry strategy for their portable TV’s in the German market.