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      本章将重点放在envizen数字内部分析，看该公司是否是在某个范围，扩大其在德国的市场。本章也将在财务，销售管理和出口的历史。这将是对出口准备扫描的基础上进行的，4P模型和7S的模型。

   出口准备扫描：公司的出口潜力是不够的出口成功；它还必须证明它是准备出口。出口准备涉及公司是否出口其产品超越其边界的能力。因此有指标用来扫描该公司是否准备出口：

      This chapter will focus on the internal analysis of Envizen digital to see whether the company is in a position to expand its market to Germany. This chapter will also look at the financial, sales management and the export history. This will be conducted on the basis of an export readiness scan, the 4P model and the 7S MBAmodel.
 Export readiness scan: Company’s export potential is not enough for an export success; it must also prove that it is export ready. Export readiness relates to whether the company has the capacity to export its products beyond its borders. Hence there are indicators used to scan whether the company is export ready:
i. Export experience
ii. Health of the company: here the 7S model will be used.
iii. Financial situation
iv. Marketing strategy: here the marketing mix will be conducted.
These three internal analysis tools will provide a framework in order to describe the organizations internal situation. Finally by the use of the above mentioned models, the first research question will be answered if ENV is ready to expand its market to the Germany.

This chapter will include an analysis of the market entry strategy of the planned methods of delivering the ENV’s portable TVs to the German market and distributing them there.
Based on the SWOT analysis, a strategy will be formulated to the relevant target group. To help formulate the strategy more specifically, the following aspects will be analyzed in detail;

So as mentioned before, ENV has already decided to enter the German portable TVs market. Here an analysis of different distribution channel in the German market will be done in order to be able to decide the suitable channel to distribute ENV’s portable TVs in the German market. Here the
This is the marketing mix which will include the combination of the elements of marketing and what roles each element plays in promoting ENV’s portable TVs and delivering them to target customers.
 Product: This will include the different models of ENV’s portable TVs offered to the target customer: Here an analysis of their physical attributes what they do, how they differ from the competitors’ products and what benefits they provide will be conducted.
 Price: This will include how ENV prices their portable TVs so that its price remains competitive but allows it to make a good profit.
 Place (Also referred to as Distribution https://www.51lunwen.org/mba/ ): Here an analysis of how ENV will introduce its portable TVs in the German market will be conducted.
 Promotion: This will include the methods used to communicate the features and benefits of ENV’s portable TVs to its target customers.
 Personnel: Here a research will be conducted to see if there is the need for ENV to increase its personnel since the company is increasing its market.