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行业竞争优势

简介

黑人休闲集团处于当今最具竞争力的行业之一的休闲行业中。休闲行业包括一系列的服务和产品，如赛马，健身班，赌场，电影院，音乐会，水上运动，陆上运动，电视游戏，观鸟活动等等。而这些产品又可以分在这几个主要类别之下：旅游，运动，娱乐和酒店。由于这个行业的多样性，黑人休闲集团为了成为市场的领导者，熟悉所有最新的行业趋势，竞争对手的信息和消费者的喜好就变得非常必要。报告应审查所有关于行业竞争优势的问题。

发展和保持竞争优势对黑人休闲集团的重要性

对休闲产业的任何业务来说发展和维持竞争优势都至关重要，因此，这项分析也适用于公司。黑人休闲集团应该保持其竞争优势，原因有以下几点：首先，世界的联系越来越紧密。在英国，全球化给休闲企业带来了新的挑战，以后更是如此。有些挑战来自快速工业化的东亚（亚洲大陆），而其他则来自发达国家，如美国。这些公司正在寻找机会扩大其基础服务，因此进入公司竞争市场。

黑人休闲集团应确保他们能够保持竞争优势，因为如果他们不这样做，那么在线公司可能会夺走他们的业务。技术的出现和互联网的扩散，进一步恶化了形势。对黑人休闲公司来说，像在线公司一样在保障成本有效的方式下扩展其分销等级是非常必要的。如果所有后来的竞争对手都不足以推动新的行业变化，该公司就必须提高其产品供应，才能与一些更大的休闲集团分出胜负。

Competitive Advantage in the Industry

简介-Introduction

The Blacks Leisure Group is operating in one of the most competitive industries today. The leisure industry encompasses a range of services and products such as horse racing, fitness classes, casinos, cinemas, music concerts, water sports, land sports, videogames, bird watching and others. However, these products may be classified under the following major categories; tourism, sports, recreation and hospitality. Owing to the diversity in this industry, it is very necessary for Blacks Leisure Group to familiarize itself with all the latest industry trends, competitor information and consumer pReferences in order to be a market leader. The report shall examine all the issues surrounding competitive advantage in the industry.

发展和保持竞争优势对黑人休闲集团的重要性-Importance of developing and sustaining competitive advantage for Blacks Leisure Group

Development and sustenance of competitive advantage is crucial to any business in the Leisure industry, consequently, the same applies to the company under analysis. Blacks Leisure group ought to sustain competitive advantage because of the following: First of all, the world has become increasingly interconnected. Globalisation has presented new challenges to leisure companies within the UK and beyond. Some come from the rapidly industrialised East (Asian continent) while others hail from the well established developed nations such as the US. These companies are looking to expand their service base and are therefore tapping into the company's market.

Blacks Leisure Group should ensure that they sustain competitive advantage because if they fail to do so then online companies might drive them out of business. The advent of technology and the proliferation of the internet have further aggravated the situation. It is necessary for Blacks to ensure that they can expand their level of distribution in a cost efficient manner just like the online companies do. As if all the latter competitors are not enough to drive new changes in the industry, the company has to improve its product offering in order to battle it out with some of the larger Leisure groups. These Leisure companies have very large brand names and may have undue advantage over Blacks owing to their image and company strength.

In the wake of the competition emanating from every single direction, Blacks should develop and sustain an advantage or competitive advantage over its players in the industry. This is because the market has evolved, gone are the days when companies would simply focus on their clients alone. Marketers and managers should not underestimate the effects that competition has becau