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MBA essay：理解组织管理变革的必要性

本文考察了麦当劳出现的各种变化，并探讨了影响该组织的管理变革。论文第一部分介绍了这些变革，并对这些变革的目的和目标进行了进一步的定义。本文的第二部分，对变革和变革管理的理论进行了探讨。

变革的背景

在过去的几年中，人们，系统和环境都已发展。变革是在这个不断变化的世界中唯一保持不变的东西。
变革是将个体、团队和组织从当前状态向理想的未来状态的转变的一种结构变革方式。变革需要不断灌输个人与组织新的价值观，态度，规范和行为。
经济是不断变化的，它需要那些处于经济社会的人，特别是那些在企业工作的人，能够应对任何可能发生的变化。虽然变化有不同的方面，但很大程度上取决于是否能预见。（多顿和Smith，1998）。
此外，戴维森对于变化的特点进行了描述。根据他的研究，改变是非常重要的，长期的和具有破坏性的，变化是一个队列中连续的过程。
可以预见的变化：有一些变化时可以预见的，利用这些可以预见的变化，人们（管理）将能够对预期的事件进行计划并实施程序来应付这些变化。

Understanding the need for managing change in organisations

This paper examines the various changes that occurred in McDonald's. Moreover, this paper also discusses the management changing which affect the organisation. The first part of the paper talks about the introduction of the change and then further defines the aim and objectives of the project. The second part of the paper, a discussion on theories of change and change management will be given.

变革的背景-Background of Change

Over the past years people, systems and the environment have evolved. Change is the only thing that is remain constant in this ever changing world.
Change is a structural approach to transitioning individual, teams and organizations from a current state to a desired future state Change is instilling new values, attitudes, norm and behaviours in people and organizations.
The economy is an ever changing place and it is up to the people in the economy most especially those in organizations to cope with any changes that may occur. Though there are different aspect to this, but much depends upon whether the changes are foreseen or not. (Dorton and Smith, 1998).
Moreover, Davidson described the characteristics of change. According to him change is significant, prolonged and disruptive and change is a continuous process of alignment.
Foreseeable change: These are changes that can be anticipated, with this foreseeable change, people (management) will be able to plan for expected event and implement procedures that to cope with change.
Unforeseeable change: This type of change cannot be predicted, they are obviously very problematic in the economy e.g. Recession. Only those who cope the best with this sort of upheavals that will survival and prosper.
One constant across Economies is change. Change could be planned (discontinuous) or unplanned (continuous). It can be driven by many factors including: mergers, outsourcing, off-shoring, technology, clients, strategy and compliance. Transformation is difficult because Redesigning and applying new processes is hard without an easily understood, structured approach.
Employees feel overloaded with change driven from multiple, seemingly disconnected initiatives.
The remaining part of the study will include the background to change that exist in today's economy, organization structure, the definition of bureaucracy, as well as the strengths and weaknesses of a bureaucratic organization and lastly the definition of organizational development and its alternative forms.

任务1 -Task 1

Aims, Objectives and Scope Of the Project:
The aim of this project is to identify, analyse and improve the feedback system of McDonald's and offering opportunities to learn more in a particular field. The