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tion of his meeting with an adviser. What's relevant are his interests and the decision he made based on them. The details about how he arrived at the decision are not illustrative of his character in any way and are therefore superfluous.

Example of Redundancy: "The experience taught me a great deal about
hard work. I learned that hard work requires focus as well as pure effort."

The first sentence is unnecessary, because the second sentence makes the same point with more specificity.

In addition to superfluous content, you also have to watch out for wordy writing. Wordiness not only takes up valuable space, but it also can confuse the important ideas you're trying to convey. Short sentences are more forceful because they are direct and to the point.

Before: "My recognition of the fact that the project was finally over was a deeply satisfying moment that will forever linger in my memory."

After: "Completing the project at last gave me an enduring sense of fulfillment."

Certain phrases such as "the fact that" are usually unnecessary. Notice how the revised version focuses on active verbs rather than forms of "to be" and adverbs and adjectives.

Big Words

Using longer, fancier words does not make you sound more intelligent, since anyone can consult a thesaurus. Simpler language is almost always preferable, as it demonstrates your ability to think and express yourself clearly.

Before: "Although I did a plethora of activities in high school, my assiduous efforts enabled me to succeed."

After: "Although I juggled many activities in high school, I succeeded through persistent work."

Brainstorming

Some people may want to use the following list as a springboard as they develop their own connections. You can browse the questions below without a specific structure in mind and see what results from that free-association process. On the other hand, some people prefer to have more guidance as they brainstorm, and for those people we have ordered and grouped the questions into a logical structure.

Each subtopic begins with a series of questions and then an explanation of their potential relevance to the big picture. You may find that some of the questions actually appear on your applications, but our purpose now is more to spark ideas than to think about specific essays.

Long- and Short-Term Goals

1. What draws you to business in general?
2.What is your ultimate ambition?
3. What short-term goals will help you to fulfill your long-term vision?
4. Describe what your ideal job position would involve.
5. What industries interest you the most, and why?
6. Where do you see yourself in five years? Ten years?
7. How can this academic program help you to reach your goals?
8. What attracts you to this particular school?

We have started with the question of what you hope to be rather than what you are because the former provides a broader context into which everything else should fit. You possess a wide range of skills and qualities, of which some are more relevant and significant than others to your candidacy for business school. Once you clarify your long-term vision (even if you haven't planned as specifically as deciding which companies and what positions, you should at least outline areas of interest), you will be in a better position to recognize how the details fit together.

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