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由于全球化促进信息和资源流动,企业之间的竞争越来越激烈。为了抓住一些市场份额,占有一席之地,公司必须设计合适的策略来帮助他们获得更高的利润并长时间内维持这一地位(Philip,2003)。在所有这些理论关于战略管理,迈克尔·波特的五种力量模型和核心竞争力理论非常实用,两个理论通常都被公司用来设计他们的应用策略,以帮助他们面对其他竞争对手所带来的挑战。

这篇文章将以批判性方式评估迈克尔·波特的五种力量模型和核心竞争力理论。为更清楚地解释这两个理论的优点和缺点,本文将以宝洁为例进行说明。

宝洁(Procter & Gamble)是一个日常产品的制造商美国。它也是世界上最大的日常产品公司。成立于1837年,宝洁(Procter & Gamble)现在有110000多名员工遍布世界各地。P & G享有很高的声誉,在日常用品方面获得非常高的市场份额。

Since globalization facilitates the communication of information and resources, competences among companies become more and more intense. In order to grab some market share and have a place in their own line, companies have to design proper strategies to help them earn a higher profit margin and sustain that position over a long period. (Philip, 2003) Among all those theories concerning strategic management, Michael Porter’s five forces model and the core competence theory are very practical and both of them are often applied by companies to design their strategies to help them in facing challenges brought by other competitors.

This essay will evaluate Michael Porter’s five forces model and the core competence theory in a critique way. As to make it more clearly in explaining the advantages and disadvantages of both theories, this essay will use P&G as an example.

Procter & Gamble is a daily product manufacturer of the United States. It is also one of the biggest daily products company in the world. Established in 1837, Procter & Gamble now has more than 110,000 staffs all over the world. P & G enjoys a high reputation and acquires a very high market share in the line of daily products. It mainly deals with shampoo, hair conditioner，skin care，cosmetics, baby care products，women sanitary articles，medicine, food, beverage and personal cleaning supplies. In fact, many of our daily used products are all manufactured by P&G.

The five forces model is put forward by Michael Porter. According to Porter, there are five forces that influence and decide the competence intensity and market appeal in a line, namely they are suppliers’ bargaining power, buyers’ bargaining power, threat of potential new entrants, threat of substitute products as well as the rivalry among competitive sellers. (Michael Porter, 1980)

Firstly, bargaining power of suppliers has a great impact on the production of a company. It refers to suppliers’ ability to raise prices or reduce the quality of goods. (Mike, 2009) If the supplier supplies some products with unique characteristics and hardly can be substitutes by other products or the supplier has many partners and neither of the clients is the sole important client to the supplier, its bargaining power is stronger. For P&G, suppliers’ bargaining power is relatively low for the daily products are manufactured in a lower price and they are manufactured in low payment and high labor intensity countries.

Secondly, Buyers’ bargaining power can be strengthened if there are a few buyers and each of them acquires a large proportion in the sellers’ market. Thus, it will raise the costs of company and reduce their profit margin. (Charles & Gareth, 2012) For P&G, buyers’ bargaining power is also weak. Though there are many other daily products manufactures, P&G has a goo本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。