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This study examines the influence of electronic magazine on traditional magazine in China, further discussing the relationship between new media and old media under the context of globalization.

Research questions include: (1) what was the development of e-magazine in the past ten-years in China? (2) has the monopoly position of traditional magazine been changed in the past ten years?

Questionnaires and interviews with ordinary net users of China and professional editors of media industry were used to collect data. Documents and quantitative data were also collected to further this study.

Through the major findings, some conclusions can be drawn: (1) There are a large amount of electronic magazines in China; (2) The advantages of electronic magazine lie in readers’ acceptance, huge distribution, gorgeous advertising, and very low costing. (3) The bottleneck of electronic magazine lie in, lack of regulation, poor contents of e-magazine, one-fold profit pattern, and copyright problem.

The results of this study showed that, e-magazines have its own competitive advantages to traditional magazines, however, e-magazine will not replace traditional magazines at least it is impossible at present. They will co-exist for a long run and the best way to develop both of them is integration.

TABLE OF CONTENTS

CAHPTER ONE LITERTURES REVIEW 7
1. Media Globalization 7
2. New Media 9
3. Traditional magazine and Electronic magazine 10
3.1 What’s the traditional magazine? 11
3.2 Concepts of electronic magazine 12
CHAPTER TWO RESEARCH INTRODUCTION 14
1. Context 14
2. Statement of research problem 16
3. Research objectives 18
4. Research questions 19
4.1 What was the development of e-magazine in the past ten-years in China? 19
4.2 Has the monopoly position of traditional magazine been changed in the past ten years? 19
5. Significance and limitations of the study 19
6. Chapter outline 20
CHAPTER THREE OVERVIEW OF ELECTRONIC MAGAZINE AND ITS DEVELOPMENT IN CHINA 21
1. The emergence of electronic magazine and its mainstream tendency 21
1.1 The birth and development of electronic magazine 21
1.2 Technical background of electronic magazine 23
1.3 Several developmental forms of electronic magazine 24
1.4 The users and market scale of electronic magazine 25
2. Overview of media industry and electronic magazine in China 26
CHATPER FOUR RESEARCH METHODOLOGY 29
1. Introduction 29
2. Area of the research 29
3. Research Approach 29
4. Research design 31
5. Selection of Target Groups and Participants and the Sample Size 32
CHAPTER FIVE MAJOR FINDINGS 33
1. Internet investigation and documentary study 33
2. Questionnaire survey and analysis 37
2.1 Investigation design 38
2.1.1 Research objectives 38
2.1.2 The main content of this questionnaire 38
2.1.3 Investigation procedures 38
2.1.3.1 The selection of respondents 38
2.1.3.2 Analysis tool 39
2.2 The results and analysis of questionnaire survey 39
2.2.1 The basic components of the questionnaire 39
2.2.1.1 The description of the respondents’ basic information 39
2.2.1.2 The investigation of the respondents’ acceptance to e-magazine 43
2.2.1.3 The survey of e-magazine profit model 46
2.2.2 Summary of the que本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。