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随着互联网发展的不断成熟，新媒体在当前的社会中呈现出强劲的发展趋势，不仅在形式和内容上不断出新，网络媒体的经济增长也在持续走高，新媒体越来越成为经济发展的重要组成部分。据不完全统计，全球跟新媒体有关的文化创意产业每天创造大约220亿美元产值，并以5％左右的速度递增。在一些国家创意产业增长得更快，美国为14％，英国为12％ 。

With the development of the Internet continues to mature, new Media in the current society, showing a strong growth trend, not only in form and content continuously developing new online media growth also continued to rise, more and more become the economic development of the new media an important part. According to incomplete statistics, the world of new media with the cultural and creative industries to create a daily output of about $ 22 billion, and about 5% annually. Creative industries in some countries grow faster, U.S. 14%, UK 12%. In addition, according to China Media Research Center released the "China's new media industry status and development trend" shows that in 2006 China's new media industry market value reached 114 billion yuan, accounting for the total value of China's media industry nearly a third. New Media has a huge market potential for increasing the impact of traditional media.

在新媒体的冲击下传统媒体面临严峻的挑战，一时间引发出报业“寒冬”论、“报纸消亡论”等关于报纸即将退出主流媒体的流言，从全球范围来看报纸的整体衰退基本是一个客观存在的趋势，报业的鼎盛时期已在上世纪90年代结束。

Under the impact of the new media challenges facing traditional media, a time triggered a newspaper "winter" theory, "the newspaper Extinction" and so on newspaper rumors coming out of the mainstream media, from a global perspective is basically an overall decline of newspapers an objective trend, newspaper heyday in the 1990s ended. For our situation, China in 2006's "Media Blue Book" that in 2005 as a "turning point", Chinese traditional newspapers stopped rising for years the pace of ad revenue began to decline sharply, with an average drop of 15% or more, at industry has run into a crisis.

生活服务类报纸以提供服务类信息为所长，大量的服务类信息是其报纸内容的核心，但是以网络为主的新媒体的出现打破了生活服务类报纸用服务类信息一统天下的格局，新媒体以其庞大的信息量，多样的传播形式、方便快捷的阅读等特点迅速占据了生活服务类信息的市场.

In the new media to suppress a powerful information network, the service life can not avoid facing a class newspaper network-based challenges of new media, advertising share decline, the loss of readership, for the life of the service class newspapers to bring survival predicament.

Life service newspaper to provide information for the director of the service class, a lot of the service class information is the core of its newspaper content, but a web-based new media life service appeared to break with the service class information newspaper pattern of world domination, new media with its huge amount of information, a variety of forms of communication, quick and easy to read so quickly occupied the market for life service class information to the Internet, for example, the amount of information networks Shanghai virtually every aspect of daily life for each required kind of information, Baidu, google and other major search engines can search a large number of life service information, such as restaurants, hotels, travel, weather, etc., people can search anytime you want to know.

These advantages of new media to attract a large audience, many living tradition of service class newspaper readers have turned to new media. According to CTR Market Research (CTR) survey shows that in 2001, newspapers, magazines, television and radio in the country's urban residents arrived rates wer本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。