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新媒体媒介的差异化发展:Differentiation media new media development

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2013-09-03编辑:yangcheng点击率:3716

论文字数:876论文编号:org201309022159569249语种:英语 English地区:中国价格:免费论文

关键词:新媒体媒体竞争传统

摘要:在这个彰显个性,突出差异化的时代,追逐个性成为人们追求的主流,被越来越多的年轻人所热捧。在新媒体的环境下媒体的竞争态势和竞争格局发生了根本的变化。

新媒体具有着更强的实效性、交互性、多元信息形态与信息海量、较强的伴随性,能有效地弥补纸质媒体的缺陷,而且其强大的时尚气息引来了众多的追随者,尤其是年轻的受众群。新媒体成为时尚的载体,信息的最新通道。

New Media has a more effective, interactive, multi-information forms and information about the mass , accompanied by strong resistance, can effectively compensate for defects in the print media , and its powerful fashion atmosphere attracted many followers , especially the young audience .

 

传统的生活服务周刊要想在以新媒体为主流的媒体市场继续生存就必须顺应时代的潮流,积极推动其数字化转型,新媒体虽然为传统媒体的发展带来“灾难”,但必须认清新媒体的优势能弥补传统媒体的诸多不足,传统的生活服务类周刊与新媒体之间存在着广阔的合作空间,例如通过网络版、手机版、Ipad版等多种媒介形式进行传播,并将网站、博客、播客、微博、论坛等形式纳入报社的经营范围,拓展了受众群体,增加了平面媒体与新媒体的互动,即丰富了内容的来源也迎合了媒介融合的发展趋势。

New media become fashionable carrier, the latest information channel . Traditional living services to new media magazine succeed in the mainstream media continue to survive it must adapt to the market trend of the times and actively promote its digital transformation of traditional media, new media, although development has brought "disaster" , but must recognize the new advantage of the media can make up for the disadvantages of traditional media , traditional way of life and new media service classes weekly exists between the broad space for cooperation , for example through the network version, mobile , Ipad version and other forms of media to spread , and the website , blog , podcasts , microblogging, forums and other forms included in the newspaper's business scope , expanding the audience , increasing the print media and new media interaction , which enriched the content source also cater to the integration of media trends.

 

生活服务报纸大多集中在一线城市,如北京精品购物指南、天津的假日100天、上海申江服务导报、外滩画报、广州的周末画报、重庆的新女报、渝州服务导报、成都的新生活周刊、华西生活周报。

Living Newspapers are mostly concentrated in first-tier cities , such as Beijing "Shopping Guide " Tianjin "holiday 100 days ," Shanghai " Shanghai Times " "Bund" , Guangzhou, "Weekly" , Chongqing, the "new woman reported " " Yuzhou services Herald , " Chengdu " New Life Weekly " " West life Weekly . " In Beijing , Shanghai and Guangzhou city life service weekly market share accounted for 11.69 percent , respectively , 9.86% and 6.47% , while the other cities, life service weekly market share is generally below 6% . As can be seen , the second city is also the owner of a huge market potential in the first-tier cities is relatively saturated market circumstances, life service can actively explore the second weekly market , the formation of trans-regional cooperation and facilitate group development, and local newspapers, magazines collaboration make full use of the brand and market resources , highlighting the brand and advertising.


In this show personality , highlighting differences era , chasing personality become the pursuit of the mainstream , more and more young people are favorable. In the new media environment, media, the competitive situation and the competitive landscape has undergone fundamental changes in the new media has brought great changes in the propagation velocity of the medium at the same time , the media is no longer a competition between timeliness competition, but the content of competition, how to reflect the personality , has a unique perspective , unique style , unique design is the fundamental task of the media to survive , but also the contemporary life and new media s论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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