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互动式平面广告与品牌传播的结合-Interactive flat-screen combination of advertising and brand communications

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2013-10-29编辑:yangcheng点击率:5125

论文字数:1572论文编号:org201310261029381357语种:英语 English地区:中国价格:免费论文

关键词:互动式平面广告品牌传播结合

摘要:在新媒体背景下,作为一种新形式的互动广告,户外平面广告,以跻身国内空调市场注定是非常困难的。此外,因为目前的中国,传统的户外媒体,无论在数量上或广告商的优先选择,占据了绝对的优势,在新媒体的成长,户外互动会增加进入户外平面广告的障碍。

中国的广告业“的产业化,集约化,数字化,品牌”的转变,品牌的重要性是可想而知的。品牌来讲,它实际上是一个经验,只有经验后,认识到自己的价值。快速认知功能在漫长的道路,品牌只是第一步,重要的是为消费者,这样的品牌体验,去参加。其目的是为了重复花费很长的消费经验。为了达到这种效果,公司也想了很多办法,做了许多创造性的战术,目的是创建一个品牌体验。其中,公益广告是最有效的品牌形象,最独特的一个。

China's advertising industry is to " industrialization, intensive , digital , branded" transformation , the importance of branding can be imagined. The brand is concerned, it is actually an experience that only experience will recognize his worth after . The rapid cognitive functions just the first step in the long road brand , it is important for consumers to participate in such brand experience to go. The purpose is to repeat the experience of spending a long consumption . To achieve this effect , companies also want a lot of ways , made many creative tactics, the purpose is to create a brand experience. Among them, the public service advertising is the most effective brand image the most unique one.


今天,互动广告及平面广告,为公众传播的品牌创造了良好的合适的平台,因为它不会使公益广告说服更多的重要作用,同时也实现了良好的可视化的品牌广告,互动体验传输。另外,现在国内的公共服务广告的一个瓶颈阶段,公益广告的数量很多,但叫好,但没有太多令人印象深刻的。

Today, interactive advertising and print ads for the public dissemination of the brand to create a good fit platforms because it will not only make the role of public service ads to persuade more significant , but also to achieve a good visualization of brand advertising , interactive experience transmission. In addition, now that the domestic public service ads a bottleneck stage , the number of public service ads a lot, but applauded , but not much impressive . Taking these factors together , with interactive flat-screen advertising life situations to achieve better performance in the public domain to create a strong public atmosphere, and thus make the audience impressed PSAs , while achieving brand communication , in addition, an interactive flat media , brand advertising, public service ads powerful combination enables interactive outdoor print advertising into the outdoor market , in order to achieve its domestic expansion.


新媒体技术的变革,促使消费市场分割,观众的个性化,从而生活在社会上的地位越来越重要。此外,住宅社区的目标群体明确,没有很多的媒体类型,因此干扰较小这里等强势媒体,交互式打印介质可以准确,有效的广告传播。它将使的独特优势,广告效应放大,因为它可以实现的广告环境完美融合的住宅社区,与当地的条件,在这里通过一个电梯,健身俱乐部,车库和其他居民社区区域制造各种相互作用平面广告关系,使居民在体验乐趣的同时,在不知不觉中记住广告的内容,广告预计将达到。

New media technology changes , prompting the consumer market fragmentation , audience personalized, and thus live more and more important position in the community . In addition, the residential community target groups clear , not a lot of media types , so the interference by other powerful media of smaller here , interactive print media can be accurate and effective advertising communication . And it will make the unique advantages of advertising effect amplification, because it can achieve the advertising environment with perfect blend of residential communities , with local conditions here through an elevator , fitness clubs, garages and other residents of the community area manufacturing all kinds of interactions with print ads relations , so that residents in the experience fun while unconsciously remember the content of advertising , advertising is expected to reach .

Nowadays, instead of one-way interactive communication spread gradually become the main mode of transmission , digital media is becoming mainstream , in this situation changing times , during which , mixed with opportunities and challenges. Placed in the context of this era , print ads con论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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