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摘要：
据笔者说，媒体在现代世界的影响力是如此有说服力，以至于我们几乎不用和外界接触就能不知不觉地影响我们对外国文化的认知。

文章的主要观点如下：
媒体就其对于西方外界的影响而言扮演的是上帝的角色。间接影响了西方对人道主义的参与程度。缺乏西方文化相关的价值观，会导致对外国文化本质认识上的误区。西方政治势力会对媒体进行直接操控。
媒体容易受到市场力量的影响，抢先报道引人注意的新闻来吸引新的观众或者至少保持现有的关注度。媒体将报道那些大多数人感兴趣的故事。电视以“印刷”这个词作为新闻的主要来源，电视的形象是指人们在这些图像的基础上发展对外文化的观念。
最后，作者得出结论，媒体影响人们的观念，同时也受他们的影响。西方决策者受到媒体的影响。

Summary:

According to me the author says, 'Reach and the influence of Media in the modern world is so persuasive that it shapes, unconsciously, the way we think about the foreign culture with which we have little other contact'.

The key points in the article are as follows:

Media 'plays god' in terms of its influence on the extent and nature of western response.Indirect influence in determining the level of humanitarian engagement on the part of West.Lack of values associated with Western culture, which leads to misunderstandings about the nature of foreign cultures.Direct manipulation of the media by the Western political powers.

Media are subject to market forces, driven to put eye-catching scoops to attract new viewers or at least keep the existing one.Media will cover those stories which will catch most interest to the maximum number of people.
Television taking over the word 'printed' as the main source of news.The power of imagery by television means people developing ideas of foreign culture on the basis of these images.

Finally the author concludes saying, Media both helps in forming such perceptions, and is itself informed by them. Western policy makers are influenced by the media. The inability of the western media to portray accurately the realities of far away conflicts, and the dangers presented by misrepresentation, make the development and the support of southern media an urgent task.

I do think that this article 'Representations of conflict in the western media. The manufacture of a barbaric periphery' by Atkinson is relevant in today's world. Article stresses on the 'reach and the influence of media in the modern world is so persuasive that it shapes, unconsciously, the way we think about the foreign culture with which we have little other contact'

Mass media acts a vital role in forming and reflecting public view, relating the world to individuals and reproducing the opinion of you of society. The media have a strong social and cultural contact upon society too. This is predicated upon their capability to reach a wide audience with a strong and powerful message. 'The medium is the message' means of explaining how the allocation of a message can often be more important than content of the message itself. It is through the expressiveness of media such as television, radio and print media that messages reach their target audiences. 

These have been dominant media as they have been largely accountable for structuring people's daily lives and routines. Television broadcasting has a large amount of power over the content society watches and the times in which it is viewed. This is a unique feature of customary media which new media have challenged by altering the participation habits of the public. The internet creates a room for more varied political opinions, social and cultural viewpoints and a heightened stage of consumer contribut本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。