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MA Mass Communications
代写留学生论文MA Globalization and Communications
MA New Media and Society
MA New Media, Governance & Democracy
MSc Media and Communication Research

2008/2009

Advertising and Cultural Consumption (MS 7030)
Module Tutors: Dr. Jennifer Smith and Dr. Tracy Simmons
Semester 2, 2008/2009

Course Description
This module is an opportunity to look critically at consumption and advertising. The lectures will examine theoretical perspectives on consumption, the consumer and cultural producers; methodological approaches to the analysis of advertising; and the issue of advertising in the context of globalization.

Course Aims
The aim of this module is to examine consumption as a social process and advertising as a social institution. Specifically, it aims to provide students with an understanding of:
• theoretical and methodological perspectives on advertising and consumption
• the role of consumption, consumer goods and advertising in the mediation of social relationships and production of social identities

Course Objectives PDP A, B, D
By the end of the module, typical students should be able to:
• contrast perspectives on the ways in which consumer goods and practices mediate social relations and identities
• discuss how style and taste are implicated in the construction of consumer identities
• identify the characteristics of cultural intermediaries and lifestyle media
• describe and apply methodological approaches to studying advertising
MS7030 Assessment PDP A, B, D, E
Your final grade is based on one essay. Please choose one from the following five Essay questions. Students are expected to demonstrate mastery of course material, and encouraged to use specific examples to illustrate their arguments.

1. Drawing on at least two theoretical perspectives on the process of consumption, discuss the nature and implications of the role of goods in the mediation of social relations.
2. What does it mean to have ‘good taste’? Focusing on a specific cultural field (e.g. food, art, fashion, etc.), evaluate how and to what effect some tastes or cultural goods are constructed as legitimate.
3. Using a specific cultural intermediary occupation as a case study, analyse the role of the ‘new’ middle class in the promotion of particular consuming practices and attitudes.
4. With reference to the debates concerning the commodification of sexuality, consider the argument that commercial discourses construct non-heterosexuals as model ‘consumer-citizens’ (Binnie, 2004). Discuss that statement with examples.
5. With example of your own, explore postmodern perspectives on advertising in particular how adverts increasingly employ techniques of ‘hypersignification’ and ‘reflexivity’ (Papson and Goldman, 1996).

Weekly Readings And Themes
Please note: you are expected to read all of the required readings for all of the lectures, regardless of the essay question yo本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。