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过去的十年里，动画片就像炸弹一般席卷马来西亚市场。尽管当前全球出现经济衰退，诸如Ben 10，火影忍者和口袋妖怪一类流行的动画，还是让全球动漫行业处于繁荣状态。根据一个当地人注意到的，Upin and Ipin已经成为了茶前饭后家家都在讨论的话题。动漫不仅在娱乐上影响到了孩子，还拥有了大量的成人粉丝。

得益于卫星电视，马来西亚可收到的各种各样的外国节目越来越多。每一个站点都想要得到最多的观众人数，因此也提供了广泛的电视节目供全国观众不同需求下的选择。这种趋势既是全球化的一个肖像，也是马来西亚放松管制、打开国门的结果。这让媒体得以不断努力，从电视真人秀到最新新闻、事件，来迎合观众口味。

在马来西亚市场，动漫依然处于早期发展过程。阿纳丹·泽维尔（Anandam Xavier ）的Hikayat Sang Kancil作品是一切的开端。

For the past decade, animation series have hit the Malaysian audience like a bombshell. The availability and popularity of animation series such as Ben 10, Naruto and Pokemon has allowed the global animation industry to flourish regardless of the current recession. On a local note, the names Upin and Ipin have become a common household topic in which metaphorically 'everyone is talking about'. Not only have animation influenced children in terms of entertainment, it has also generated cult followers among adults.

The availability of various foreign programs in Malaysia is made possible through the growing number of channels offered through satellite television. With each station aimed at gaining the largest number of audience, they have offered a range of choices of television programming to accommodate the needs of a nationwide audience. The trend is a portrayal of globalization in communication in addition to Malaysia's deregulation policies and open up her skies (Noor Bathi, 1997 and Wang, 2004). This allows the continuous effort to cater the needs of audiences ranging from ever popular reality television series to updated news and live events.

In Malaysia, animation is still in the process of early growth. It all started with the production of Hikayat Sang Kancil by Anandam Xavier back in 1978 (Hassan, 2003). It was followed by a series of short-length animation found in the titles Sang Kancil & Monyet, Sang Kancil & Buaya, Gagak Yang Bijak, Arnab Yang Sombong and Singa Yang Haloba. When Usop Sontorian first aired back in 1996, it started a spore-like reaction with the emergence of other cartoons such as Keluang Man, Badang and the more recent Kampung Boy and Upin & Ipin. Usop Sontorian was considered a solid start to Malaysian animation for being the first locally produced digital animation (Rozila Saibi, 1996). However, as time passed by, the technical deficiencies seen in various local animations has put its development into a short halt. That was until Upin & Ipin came to life.

The strength of Upin & Ipin is undeniable. Apart from its local popularity, it has become a product gradually stepping into the acceptance zone outside the country. As of the year 2008, the series has been aired in Indonesia and fully dubbed and aired in Turkey (Ezam Azhar, 2008). The series has also won the KL International Film Festival for Best Animation in 2007 and the recent screening of the silver screen version of Upin & Ipin entitled Geng: Pengembaraan Bermula produced a whopping RM6.314 million in cinema ticketing collections (Ramlah Zainal, 2009). Although short of the producers' RM10 million target, it was still considered as a huge success for a locally produced animation film. Based on these series of even本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。