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在中国食品行业中社会化媒体营销的巨大力量methodology部分 [7]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2016-02-22编辑:anne点击率:15143

论文字数:3663论文编号:org201602221816134245语种:英语 English地区:英国价格:免费论文

关键词:中国食品行业社会化媒体营销微信

摘要:微信的流行的即时通讯软件,由中国最大的互联网公司,腾讯创建,提供与朋友跨平台连接的一种新方法。

y. Case study could be the analysis of single or multiple cases, and it includes quantitative analysis, qualitative analysis and benefits for every stakeholders and so on. However, case study is different with qualitative research (POURNARAS, 2014). Case study might be base on quantitative and qualitative research, but it contains more information and discussion such as environment context, culture, organization scale and other important factors. 

3.2.2 Advantages of Case Study

There are mainly four advantages for case study. The first advantage is that case study allow to collect a lot of detail that is not easily be found be the researcher. The data is often much richer and professional than that if the researcher collect the primary data by himself. The second advantage is that case study is conducted on rare cases, so the data would be very precious (Jones, 1984). As well, in such rare cases, a lot of samples and details would be collected so as to in-depth figure out the key findings or answer the research questions. Especially for UK SMEs in hospitality and tourism, it would be easier to find out the solution for employee retain by different cases study. Further more, scientific experiments can be conducted, and case study could help the researchers adapt viewpoints and make out novel hypotheses that would be utilized for later testing. The third advantage is that a lot of cases would not happen in reality again. However, by case study, the cases could be discussed again, and new research teams could be organized for figuring out new findings.

3.2.3 Disadvantages of Case Study

There are three main disadvantages for case study. The first disadvantage is that the collected data in the case could not be generalized to broader population. This will cause that the data would not fully fit for the researchers’ purpose. The second disadvantage is that some case studies are not scientific enough. As some cases were provides by small companies or individuals, who do not have professional skill for data collecting and analyzing. In consequence, when utilizing the data in the cases, it might lead to a wrong direction. The third disadvantage is that it’s very difficult to get a definite result from case study. Different researcher would get different findings from such cases. As a result, the researcher will utilize some irrelevant cases but advances that the case could be as a proof for his research objectives (Sorin‐Peters, 2004).  

3.3 Selection of 2 Cases in China
3.4 Data Analysis for the 2 Cases
Chapter 4 Findings, analysis and discussion2000
Chapter 5 Conclusions and further research1000
5. Limitations and Recommendation for Further Research
5.1 Limitations
5.2 Recommendation for Further research
Chapter 6 Conclusion  1000
6. Conclusion
BIBLIOGRAPHY

Research questions

Reference:
Cao, B. L. (2011). Social media: Definition, history of development, features and future—The ambiguous cognition of social media. Journal of Hunan Radio & Television University, 47(3), 65–69.
Fugoni, Gian and Lipsman Andrew. (2015) Digital Word of Mouth
And Its Offline Amplification A Holistic Approach to Leveraging And Amplifying All Forms of WOM
Friedman, Wayne (2014) 'Word-Of-Mouth Interactions Correlate With Rise In Sales.' Media- DailyNews, Nove论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。
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