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美国论文格式：在电子商务领域的社交网络现象

摘要

如今，社交网络的逐渐发展戏剧化地影响了我们对网络的看法。在下面的文章中讨论了一些社会网络的问题。特别提出了一个对社会网络现象的重要探索，并对电子交易和电子商务影响的评价进行了讨论。此外，一些关于机会，福利益和风险的可能性影响被罗列出来。对于一些零散的总结和建议也被系统地整理归纳了。

简介

日常实践表明，社交网络日益普及。如果facebook是国家，那它就是继中国，印度和美国之后世界第四大国家，拥有超过25万的用户。许多公司已经意识到这一现象，并开始对他们的营销政策进行改革，以求从社会网络的普及中获益。许多专业人士通过上传一些新的歌曲、图片或视频到社交网络来包装自己，进而从音乐艺术家转型为企业家。

很明显，社交网络对电子商务有直接的影响。为了做出社交网络对电子商务影响的评估，我们开始尝试从口碑市场，积压拍卖和信誉系统开始研究。像亚马逊和电子海湾的信誉系统是一个在线市场，通过社交网络组件增加传统拍卖量（Christo威尔逊2008）。

此外，一些社会网络应用程序有几个不定性因素，我们应该考虑（收益，风险，机会）。我们的研究表明，社会网络的逐渐增长好处与风险并存。特别是最近的调查显示，在线市场中存在高水平的欺诈行为（尔吉，专家组2005）。

社交网络最险恶方面表现在恶意投票，唱衰和数据盗窃，这些将在本文第三部分详细描述。

Social networking phenomenon in e-business

摘要-Abstract

Nowadays the social networking with its gradual growth has affected the image that we have about the web dramatically. In the following paper some issues about social networking are discussed. In particular, a critical exploration of the social networking phenomenon is presented and an evaluation of the impact on e-commerce and e-business is discussed. Furthermore some possible applications that concern opportunities, benefits and risks are given. A synthesis of the above provides a summary of conclusions that can be drawn and recommendations that can be made as well.

简介-Introduction

Everyday practice shows that Social Networks popularity is increased day by day. If facebook were country it would be the world's 4th largest after China, India and USA having over 250.000 users. Many companies have realized this phenomenon and have already started to reform their marketing policy in order to benefit from the Social Networking growth. Many professionals from music artists to business enterprises advertise themselves in social networking web sites via uploading some of their new songs, images or videos.

It is obvious that Social networking has a direct impact in e-business. In order to provide an evaluation of the social networking impact on e-business, we are starting our attempt from word-of-mouth marketplaces or overstock auctions or reputation systems. Reputation Systems like Amazon or e-bay is an online marketplace that augments traditional auctions with a social networking component (Christo Wilson 2008).

Furthermore some social networks applications have several critical factors that we should consider (benefits, risks, opportunities). Our research demonstrates that the gradual growth of social networking has several benefits and several risks. In particular recent surveys have shown high levels of fraud in online markets (Bhattacharjee, Goe 2005).

Some of the most important malicious aspect of social networking is ballot stuffing, bad mouthing and data theft which will be described in detail in the third sector of this paper. On the other side as it was previously mentioned social networking has several benefits. Customers have lost trust in traditional sales, marketing and service or Customer Relationship Management and this plays a pivotal role in increasing of positive impact of social networking in e-business. Many people have changed their buying culture and have orientated in online reputation systems such as e-bay and Amazon that have direct relation with social networking aspects. In a few words th