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a company. Due to that, as the Australian government put much emphasis on the wine industry; it is willing to invest into their related industries as well. The smooth data and skill transportation ensure the communication among wine manufacturing inside the country as well as among the world. This guarantees the information technology sharing and synchronization. This could also expand the potential market as the development of related leisure industry could also excite the wine industry for the reason of people willing to enjoy themselves.

 

Demand Condition in Australian Wine Industry在澳大利亚葡萄酒业需求状况

The demand condition as Porter's national diamond describes gets more attracted to the conditions of demanding domestically instead of in foreign countries or foreign markets. However, the demanding factor in Australia, according to this transformational analysis could help the company to realize the target market. Although the output of wine in Australia is huge, the need would inevitably make almost everybody being fond of wine, which automatically results in the much huger demand markets.

According to Porter's theory, when there are demanding and captious customers it encourages the continuous improvement of products and services immensely. As an addition, this continuous improvement could also help in order to lift the comparative advantage among rivalry.

 

Strategy, structure and Rivalry analysis战略，结构和对抗分析

Strategy and structure are some factors that play a major role in pointing out the significance of the inner environment of a concerned company. It is a macro analysis of environment in the running of the specific business. However, it is very important that the company pays close attention to its company structure and strategy so as to check if it is suitable for the expansion and could be the winner in the fierce global competition. Rivalry analysis as described in Porter's national diamond also put much more attention on what is situated in interior part of the country and for purpose of this report, this analysis also inclines to the rivalry in Australia.

There are many famous wine production areas in Australia, such as Barossa Valley in South Australia, which is well known for high grade varieties. The most famous winery in South Australia is the winery of Penfolds and that is the nature place of top level quality wine of Penfolds Grange. All these related winery information could have a general overview before it enter in to a new market, including its advantages and disadvantages. By doing so, the company can overcome the disadvantage of having its rivalry and have an increased advantage.

 

Critical Evaluation of the Porter's National Diamond Model波特的国家钻石模型的临界评价

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