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因为它的质量和客户价值，澳大利亚葡萄酒行业是世界著名的，有着悠久的历史。因为它由于许多物理，社会和人类环境的原因，所以对外国公司而言，进入葡萄酒市场不是一件容易的事。本报告将利用波特钻石的国家优势，分析目前澳大利亚葡萄酒行业的发展状况。在澳大利亚，葡萄酒产业是一个重要的行业，因此它带来了很多的就业机会。酿酒葡萄在适宜的自然环境中生长良好，包括气候、气温、降水等，高水平的品质是保证其专业技能的保证。与葡萄等相关产业的发展也在高速发展，这对葡萄酒行业以及新出现的新产业，葡萄酒旅游业有着更大的帮助。For its quality and customer value, Wine industry in Australia is famous around the world and has a long history for it due to many physical, social and human environmental reasons. For foreign companies, it is not an easy task to enter in to its wine market. This report will use Porter's Diamond of national advantage for an analysis of the current developing situation of Australian wine industry. In Australia, wine industry is a major industry and hence it brings lots of job opportunities. Wine grapes grow well in their suitable natural environment, including climate, temperature and rain fall and the high level of quality is guaranteed by their professional skill. The related industries, such as transportation, grape growing and so on are also developing in a high speed, which could do a favor to the wine industry along with newly emerging new industry, wine tourism.

In this report, Porter's national diamond would be explained and then would be employed to analyze the current condition of Australian wine industry Critical evaluation is essential to provide advantages and disadvantages the Australian market bring to the wine industry. Conclusions and recommendation are given at the end of this report as future guidelines on how to move further.

Analysis分析

Porter's National Diamond

Many tools have been identified as results of study or research of various learned men, such as tools of SWOT, PESTEL, and PLC to analyze the macro environment of a given country and Porter's national diamond is a widely and commonly used tool for such tasks. It is important to remember that there are so many factors to bear in mind when referring to the environment of a particular industry, as it is hard to identify which factor should come first. Different tools have different leans and influence when they are used to analyze the environment. Porter's national diamond has four main determinants, which are factor conditions, related and supporting industries, demand conditions as well as strategy, structure and rivalry.

Porter's diamond model suggests that when there are some nations and industries within nations become more competitive than others on a global, then there are inherent reasons to it. The argument is that the national home base of such industries provides those industries with specific factors, which will potentially create competitive advantages on a global scale.

Porter's model has four determinants of national advantage, and they are shortly described below:

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