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利益相关者是指个人、团体或组织直接或间接给组织带来收益。组织的性能会影响这些利益相关者,这些利益相关者也会影响组织的活动和政策。这些利益相关者通常包括债权人、股东、客户、供应商、员工、政府、工会，以及社区给商业带来有效资源。利益相关者对任何组织的活动有显著影响,所有组织与他们的利益相关者保持的关系，通常为短期和长期利益。公司认为它值得让他们的利益相关者，通过适当的沟通渠道参与过程和提供给他们适宜的信息。

Even though all the organizations have defined corporate social responsibility differently however these are generally associated and connected with each other. Mallenbaker defines CSR as 'CSR is about how companies manage business processes to produce an overall positive impact on society'

Over the years CSR has emerged as an imperative subject in the business and social world including media. As a result financial times, guardian and other online and print media have special correspondents for news related to CSR in the corporate world social. Now we can find news and articles related to corporate social responsibility in almost all weekly magazines and newspapers.

企业社会责任——FIGURE. 1 CORPORATE SOCIAL RESPONSIBILITY

The above diagram indicates that to achieve the quality of management in terms of both people and processes an organization or company has to take into account both the internal and external factors that will eventually leave a positive impact on the society. For example if the organization pretends to be environmentally friendly and wants to fulfill its responsibility towards the environment it has to consider the interests of the government, non-government organizations and the general public associated with the environment.

利益相关者——Stakeholders

The word stakeholder refers to individuals, group or organizations that have direct or indirect interest in the organization and the performance of the organization can affect these stakeholders and these stakeholders also can affect the activities and policies of the organization. These stakeholders generally include creditors, shareholders, customers, suppliers, employees, government, unions, and the community from which the business draw its resources .Stakeholders have a significant influence on the activities of any organization and all organizations maintain relationships with their stakeholders for short and long term benefits usually. Companies consider it worthwhile to get their stakeholders involved in the processes and provide them information through communication appropriate channels. Long term relationship with stakeholders can be maintained if management does increase the role of the stakeholders that is not only inform and communicate with them but also to get them involved in the corporate social responsibility process.

历史——History

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