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新西兰作业:电动汽车在新西兰的投资及业务发展计划Investment and Business Development Plan with Electric Vehicles in New Zealand

论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2012-11-25编辑:anne点击率:4007

论文字数:4339论文编号:org201211232338034523语种:英语 English地区:新西兰价格:$ 22

关键词:新西兰作业EntrepreneurshipInvestmentBusiness Development Plan

摘要:这是篇创业的可行性发展计划:This paper attempt to prove and introduce that the evaluation of investment and business plan with electric vehicles in New Zealand based on case of BYD Inc in China.

Executive Summary

It is of great importance and necessity to evaluate the economic development environment construction and investment environment.It has become a consensus that environment is a productive www.51lunwen.org forces and the core competitive ability. The materials on hand discover that the existing relative evaluation researches appear certain insufficiency:
lots are the single perspective research(unidirectional Evaluation),not the double perspective (bidirectional Evaluation);the number of macroscopic, medium-view studies is great, the micro examination are few; The number of investment condition factors studies is more than the number of the investment condition and the investment benefit study; the number of crosswise (static state) studies is great, longitudinal(dynamic)studies are few; The number of hard environmental research is great the soft environmental research are few; there are lots of general investment environment evaluation while few suitable industrial Evaluation. Therefore, it is still necessary to conduct further study.
很多都是单一的视角研究(单向评价),而不是双视角(双向评价);数量的宏观、介质视图的研究是伟大的,微观检查很少;数量的投资条件因素的研究是其数目超过投资条件和投资效益的研究;新西兰作业横向的数量(静态)研究是伟大的,纵向(动态)的研究很少,数量的艰难环境研究是伟大的柔软的环境研究很少;有很多通用的投资环境评价而几个合适的工业评价。因此,它仍然需要进行进一步的研究。
 Furthermore, the thesis draws conclusions about the marketing tactics of the product by using multiple tools and principles in marketing and so on. This thesis includes eight parts. Firstly, briefly explaining the background and the researching routine of this thesis; secondly, through analyzing the inner environment of the company and the macro environment, the competitive environment and the consumer behavior, and making the sales forecast for the electric vehicles; fourthly, product analysis, formulating the new product marketing strategy.
此外,论文吸引结论产品的营销策略通过使用多个工具和原则在营销等等。本论文共分为八个部分。首先,简要说明了背景和研究常规;其次,本文通过分析公司的内部环境和宏观环境、竞争环境和消费者的行为,使销售预测为电动汽车;第四,产品分析,制定新产品的营销策略。

1.Introduction
2.Environmental Analysis 
2.1 Electric vehicles market of New Zealand
2.2 The Competition of Electric vehicles in New Zealand
3  Product/Service
3.1 Postion of BYD (New Zealand) Ltd
3.2 target market
3.3 Pricing Strategy
3.4 Promotional Strategy
3.5 Distribution Strategy
4 The Organisation
4.1 Distinctive competency
4.2 Choice of legal entity
4.3 Organization structure
4.4 Organization culture
4.5 Mission or vision
4.6 Objectives/goals
4.7 Strategies
4.8 Resources required of Strategies
4.9 Start to plan
6 Operational and Resource Planning
6.1 Quality controls
6.2 Production facilities
6.3 Inventory controls
6.4 Supplier information
6.5 Human resource planning
6.6 Ethical dilemmas
7 Financial plan
8 conclusions

Reference

Barrow, Colin, Barrow, Paul & Brown, Robert. The Business Plan Workbook 3rd
edition. 1998.
Bryman, Alan. Samhällsvetenskapliga metoder. 2002. Liber ekonomi, Malmö
Shepherd, Dean A., Douglas Evan, J. Attracting equity investors. 1999. Sage Publications, Thousand Oaks.
    Vance, David E.. Raising capital. 2005, Springer Science, Business Media, Inc.
New York

 

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