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留学生论文范文题目：关于吉利集团公司经营战略分析（题目待定）
论文语种：英文
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您的国家：英国
您的学校背景：普通大学
要求字数：3000
论文用途：硕士课程论文 Master Assignment
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留学生论文范文Business strategy Analysis of Geely Firm
1.0 Executive Summary

The main purpose of this report is to analyze the business strategy analysis of Geely Firm. This report comprises the external environment analysis of this firm as well as the threats and opportunities it faces, and based on which to find out the proper strategic options for this firm by the exhaustive analysis and evaluation.

Geely Firm is an excellent auto manufacturer of China and also among the country’s top 500 firms. In the past ten years, Geely has grown fastest in all https://www.51lunwen.org/strategy/  of the companies in the Chinese automotive industry. As an outstanding auto manufacturer, Geely has its unique organization culture as well as the business strategy, which deserves to be researched. According to some classical analysis, such as PESTEL analysis, 5-Forces analysis and SWOT analysis, this report finds out the status of its external business environment it faces and then based on which to evaluate its business strategy. The report tries to find out the appropriate strategy that the firm should to follow.

Table of Contents

1.0 Executive Summary 2
2.0 Introduction 2
3.0 Internal environmental analysis 4
4.0 External Environment Analysis 5
4.1 Political factors 5
4.2 Economic factors 6
4.3 Social factors 6
4.4 Technological factors 6
4.5 Environmental factors 7
4.6 Legal factors 7
5.0 Competitive environment analysis 7
5.1 The threat of the entry of new competitors 8
5.2 The threat of substitute products or services 8
5.3 The bargaining power of customers 8
5.4 The bargaining power of suppliers 9
5.5 The intensity of competitive rivalry 9
6.0 Key strategic competencies identification 10
6.1 SWOT Analysis 10
6.2 Key strategic resources identification 11
7.0 Evaluation to the strategic options 11
7.1 Strategy choice 11
7.2 Evaluation to Geely’s strategy 12
8.0 Conclusions 13
References: 13

 
8.0 Conclusions

Although the external environment has undergone great changes, the SWOT analysis shows that changes of the external environment bring more opportunities than threats. So Geely Group should seize these opportunities to make a rapid development, and the matching strategy should be fast and stable development strategy, which is its strategy actually. Hence, the strategy of Geely now is successful and fit for its development.

References:

Dcosta, A. (2010). A Review of PESTLE Analysis History and Application. Retrieved April 29, 2011, from https://www.brighthub.com/office/project-management/articles/100279.aspx.

Gasgoo (2011). Geely Auto releases strategy target for 2011. Automotive News. Retrieved April 29, 2011, from https://autonews.gasgoo.com/china-news/geely-auto-releases-strategy-target-for-2011-110113.shtml.

Geely (2011). Retrieved April 29, 2011, from https://www.geely.c本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。