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论文题目：Strategic Report of Wal-Mart
论文语种：英文
您的研究方向：FOUNDATION OF Marketing
是否有数据处理要求：否
您的国家：澳大利亚
您的学校背景：澳洲纽卡斯大学，在澳排名不错
要求字数：3000字
论文用途：mba课程作业 Assignment
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：OUTline上有这个作业的要求，以及DISCUSSION BOARD里有个Frequently Asked Questions - FAQ area for ASSIGNMENT 2- CRITICAL EVALUATION OF MARKETING strategy老师有对学生的问题进行解答，有些要求会在里面，需要写手阅读。由于这门课是ONLINE的所有要求都在BLACKBOARD上，还有参考资料，所以请老师务必仔细阅读，要求可以拿高分，谢谢

Strategic Report of Wal-Mart

1. Executivesummary
“Save money, live better” (Wal-Mart, 2011a)always https://www.51lunwen.org/strategy/ is the goal which has been pursued by Wal-Mart—the biggest company in the world.With development of less than fifty years, Wal-Mart has achieved such great success. But how is Wal-Mart now? The primary aim of this report is trying to figure out the answer through analysis of situation and market strategy. In the final, critical evaluation and recommendations will be given.

Table of Contents

1. Executive summary 2
2. Introduction 2
3. Strategic Environmental Analysis 2
3.1 Macro-environmental analysis 2
3.2 industry environmental analysis 4
4. SWOT analysis 6
5. Core competencies 7
6. Marketing strategy 8
6.1 Business-level strategy 8
6.2 Corporate-level strategy 8
7. Critical evaluation & Growth opportunity 9
8. Conclusion 11
9. References 11

9. References

Ann Zimmerman, 2010. Rival Chains Secretly Fund Opposition to Wal-Mart,The wall street journal, [online] Available at: [accessed 11 November 2011]
Gillespie, 2011. PESTEL analysis of the macro-environment [online] Available at: accessed 11 November 2011]
Menon, A. et al., 1999. Antecedents and Consequences of Marketing Strategy Making. Journal of Marketing, 63 (2), pp.18–40.
Thomas J. Holmes., 1996. Can consumers benefit https://www.51lunwen.org/strategy/ from a policy limiting the market share of a dominant firm.International Journal of Industrial Organization, 14(3), pp. 365-38
Wal-Mart, 2011a.Our purpose. [online] Available at: Wal-Mart, 2011b.History. [online] Available at:  [accessed 11 November 2011]
Wal-Mart, 2011c. Building the next generation Wal-Mart, 2011 Annual report. Arkansas: Wal-Mart.