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文章介绍：在实践中，组织文化吸引着越来越多的管理者的关注，因为它已被证明organisaiton的业绩，能力，效益，管理和员工的高忠诚度和工作满意度产生积极的影响。然而，事实上，现在已经有很多的组织文化与企业战略的研究，这些研究大多是分别进行。本研究只是战略管理论文侧重于这加热主题，以星巴克，在世界上最知名的咖啡连锁品牌之一，作为个案探讨。为了显示一个系统的了解，为读者，本章主要介绍一些基本的研究，但必要的信息。详细地说，它包括的研究背景，目的和结构的文章。

Chapter One: Introduction

In practice, the organizational culture attracts more and more managers’ attention, because it has been demonstrated to have positive impacts on the organisaiton’s performance, competences, effectiveness, management and employees’ high loyalty and job satisfaction. As a matter of fact, there are already lots of studies on the organizational culture and corporate strategy, however, these studies are mostly conducted respectively. This research just focuses on this heating topic and takes Starbucks, one of the most famous coffee chain brands in the world, as the case to study. In order to show a systematic understanding for the readers, this Chapter mainly introduces some basic but necessary information about the research. In detail, it consists of the research background, essay+example.html" target="_blank">essay example aims and structure of the article.
Contents

Chapter One: Introduction

1.1 The background
1.2 The rational
1.3 The aims
1.4 How the aims are to be achieved
Chapter Two: Literature Review
2.1 Organizational culture
2.1.1 Definition and typology
2.1.2 What it influence and it influence what
2.2 Corporate strategy
2.2.1 Definition and strategy making processes
2.2.2 What it influence and it influence what
2.3 Research hypothesis
2.4 Starbucks
2.4.1 Profile
2.4.2 Development history
Chapter Three: Research Methodology
3.1 Research methods
3.2 Data collection method
3.3 Data analysis method
Chapter Four: Results analysis
4.1 Corporate culture
4.2 Corporate strategy
4.3 Relations between them and how they influence each other
Chapter Five: Conclusions and Recommendations
Reference

Reference

Burgelman RA, Christensen CM & Wheelwright SC, 2004, Strategic Management of Technology and Innovation, 4th ed, McGraw-Hill, Boston,

Gomez PY & Korine HK, 2005, ‘Democracy and the evolution of corporate governance’, Corporate Governance, vol. 13, no. 6,

Macquarie Essential Dictionary, 1999, Macquarie Library Pty Ltd.

Porter ME, 1980, Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press, New York.

Sheth JN, Mittal B & Newman BI, 1999, Customer Behavior: Consumer Behavior and Beyond, Dryden Press, Orlando.

R. A.,&Hitt, M. A. The new competitive landscape. Strategic Management Journal, 1995.16(special issue): 7-19. 

Barney, J. B. Resource-based theory of competitive advantage: A ten years retrospective on the resource-based view. Journal of Management, 2001,27: 643-650. 

Wright, P. M., McMahan, G. C. Theoretical perspective for strategic HRM, Journal of Management, 1992,Vol.18:295-520  

Petrock,F. Organizational culture enhances profits[M]. HR Magazine, 1990, 11:64-66. 

Hofstede, G., Neuijen, B., Ohayv, D. D.& Sanders, G..Measuring organiz本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。