英语论文网

      envizendigital有限公司是一家电子公司在北美国十年的美国市场的经验。然而，环境已考虑扩大其市场对欧洲市场以促进它的便携式电视销售。在这个项目之前，公司已经进行了一个出口计划在欧洲市场。基于这一结果，该公司决定进入德国市场。因此，本论文的目的是找出在德国市场的公司一个适当的市场进入策略。本论文研究的主要问题是“envizen的穿透德国便携式电视市场最好的市场进入战略是什么。
      Envizendigital Co. Ltd is an electronic company based in North America with ten years of experience of the US market. However, ENV has considered expanding its market to European market in order to boost it sales of portable TVs. strategy this project, the company already conducted an export plan on the European market. Based on that result, the company decided to enter the German market. Hence, the objective for this thesis is to figure out an appropriate entry market strategy for the company in the German market. The main research question for this thesis is “what is the best market entry strategy for Envizen’s to penetrate the German portable TV’s market’’.

      该公司目前的内部位置足够健康，能够扩大其市场德国envizendigital显示内部分析。外部分析表明：在市场竞争的激烈程度高。然而，竞争使用不同的策略，它不影响envizendigital。进行了一次问卷调查来获得关于客户的喜好，知识，购买行为和他们的需求。德国市场提出了一些机会，如低预算需求便携式电视。

      The internal analysis of Envizendigital shows that the current internal position of the company is healthy enough to be able to expand its market to Germany. The external analysis tells that the level of competition in the market is high. However, the competition uses different strategy and it does not affect Envizendigital. A questionnaire was conducted to gain the knowledge about the customer’s preferences, purchasing behavior and their needs. The German market proposes several opportunities such as demand for low-budget Portable TV’s.

      The entry strategy chapter showed that the company will use the indirect export as this was the best strategy for ENV because the process is fast and it saves a lot of costs. The portable TV’s will reach the end users through the distributors. Once the products reach the German market, the distributors will be responsible for the marketing, sales, and inventory of the different models. Chapter 6 included an overview of the operation and financial plan that will be necessary for ENV to en https://www.51lunwen.org/strategy/ ter the German portable TV’s market.

      To conclude, ENV needs to introduce a multifunctional portable TV’s at an affordable price. The German market offers several opportunities while the competitors do not present a threat. The company will use a well-established and fast distribution network as this will lower the costs and allow the ENV to offer the different models of the portable TV’s at an affordable price which will foresee an increase in sales and the market share.