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Core competency - “…the collective learning in the organisation, especially how to co-ordinate diverse production skills and integrate multiple streams of technologies…” (Hamel and Prahalad 1990).

Sustainable competitive advantage - 'A firm is said to have a sustained competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential competitors and when these other firms are unable to duplicate the benefits of this strategy' (Barney 1991).

Structural Outline

The following research is divided into the following sections.

• The first section is an introduction of the concept of strategic management and how core competencies are the keys to organization's achieving sustaining competitive advantage. To demonstrate the researcher has chosen Task Systems Ltd. – a London based organization.

• The second section offers an overview of Task Systems - its management, organizational structure, industry in which it operates and competitors, based on interviews of the top management and external research.

• This is followed by section three - a literature review that explores the various concepts and models for identifying core competencies, industry patterns, sustaining competitive advantage by various theorists.

• Section four is a methodology section, which outlines the methods adopted and how the researcher has achieved the research results.

• After having studied the theories and models, the researcher applies them on Task Systems by evaluating it in the light of the models discussed in section five. Finally, in section six, the researcher offers conclusions of the study with recommendations for Task systems to overcome the challenges and issues it faces.

Chapter 2 Case Study: Task Systems

Company Background

Task Systems Private Limited (LDC) is a member of the Curzon Group, a holding company that specializes in comprehensive property support service (Task Systems Official Website 2006). Joint managing directors, Costas Kravis and Tony Adultery, and a support staff of fifty plus employees, lead the company. Except for the annual financial return and budget, Curzon Holdings does not have any influence on Task Systems ‘day-to-day management practice. This set up has given Task Systems the freedom it requires to achieve its mission which is to 'progressively build up a solid base of understanding with each of our clients' and to make their clients 'feel that we are part of their business', according to Kravis.

The mission is to share a common aim with their clients and to pursue excellence in everything they do. To achieve this, the main aim of the organization is to gain customer loyalty through personal attention, short lead-time and long-lasting relationships with clients (Appendix 1 Kravis Interview). For this purpose, Task Systems has developed a full range of professional services to support its clientele. Services range from surveying,本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。