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designing, advising and planning of the site using innovative methods and keeping the Health and Safety, and British Standards Specifications for office furniture in mind. The designs developed are based on a combination of existing and new product lines to match the customer's aesthetic sense and practical needs (Task Systems Official Website 2006).

The company has its own designing, planning and fitting team that works in collaboration with its supply chain. Although, Task Systems does not maintain material stock, nevertheless its supply chain has been set up with efficient and timely local suppliers to cater to Task Systems ‘needs. With a distribution centre located in east London and transportation fleet of its own, the company has been able to cut down on its delivery lead time from one to four weeks as opposed to the industry standard eight weeks (Appendix 1)

Furthermore, with the support of its well-trained professionals, the company ensures that the quality of its products and services consistently meet the required standards. On a regular basis, production processes and service delivery are monitored to ensure quality standards are consistent throughout organizational processes. Employees enjoy the open culture at Task Systems adopted for promoting knowledge growth. As a result, turnover rate is low and mature employee base continues to grow (Task Systems Official Website 2006).

Hence, despite being only 26 years old with approximately fifty plus employees, it is considered one of the most competitive players in the industry, competing with brand names like Been, Herman Millar and Steelcase.

Organizational structure

An organizational structure of a firm is defined by its components, business units, interaction relationships and the hierarchy of the authority of power. The hierarchy set within the firm is the basis upon which management makes decisions, communicates with employees and implements control. From Task Systems' organizational chart (See Appendix 4), one observes that it is relatively horizontal in structure. There is no such hierarchy within the organization. The management comprise of the following people who are also the decision makers of the company:

Costas Kravis – Joint MD (Sales, Finance, and Purchasing)

Tony Adultery – Joint MD (Marketing, Operations and Design)

Simon Wade – Product Development Manager (Design, Product and Marketing)

Bob Gills – Operation Manager (Warehousing and Logistics) (Kravis, Appendix 1)

Each individual has a functional role within the company to carry out business processes such as sales, project management, product development, product design and operations etc. Furthermore, Task Systems is a process-based organization. Its core processes, such ascend-to-end work, material and information flows, are the functional departments that drive it towards achieving its organizational objectives and business strategies. This structure is not unique but has been described by scholars as a process organization structure(Hammer 1996; Ostroff 1999).

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