电影片名翻译与语境适应论 [8]
论文作者:佚名论文属性:短文 essay登出时间:2009-04-10编辑:黄丽樱点击率:31066
论文字数:7109论文编号:org200904102340517237语种:中文 Chinese地区:中国价格:免费论文
关键词:电影片名翻译文化差异语境适应论翻译策略film titletranslationcultural differencecontextual adaptationtranslation strategy
he comprehension problem easier than before.
4.2.2 Extension Of Film Title Translation In Perspective Of Contextual Adaptation
If the film title grips the attention of the audiences at their first sight, it will contribute to the success of a film and has a say in box office. We can see many excellent target names in the film market. For instance, American film Seven, which is popular with Chinese audiences. The film begins with the overused premise of a young cop being teamed for a murder investigation with a veteran on the verge of retirement. Their investigation of a bizarre murder, in which a serial killer who uses the seven deadly sins --- gluttony, greed, sloth, pride, lust, envy and wrath --- as his calling card and turns into a hunt for different people. All occurrences of decisive affairs have the direct connect with seven, which is the key word of this film. As we all know, The United States is a religious nation, greatly part of American audiences all acquaint with the original sin concept. However, if translator don’t consider the cultural background of Chinese and apply literal translation to translate the title into 《七》, Chinese audiences may feel confused. The number seven cannot lead Chinese have correct association about the film. Moreover, Chinese audiences lack the religion background. There is no the implied meaning of original sin in the Chinese Buddhism. It is obvious that the contextual adaptation restricts the understanding of this film title. Therefore, translator applies adaptation to flexibly render it into《七宗罪》,which not only sheds light on the message of the film, but also sets the religion background. The second version is combined tightly with the story, but not be against Chinese cultural background. Those factors are useful for the film transmitting in the target market.
Equally, the Chinese film can also make use of the contextual adaptation theory and take a reasonable method to translate film title in order to beat into an international market. Take《我的父亲母亲》for example , after analyzing the cultural background of foreign audience, translator apply adaptation to render the title into The Road Home instead of My Father and Mother. If it was literally translated into My Father and Mother with the guidance of functional equivalence, the version would be too mild and realistic. Traditionally, the impression of Chinese village is plain and insipid to Chinese audiences, and they may insist that the love between young teacher and petty girl in village should be pure and simple. However, the Chinese village is mysterious and comfortable in foreign audiences’ mind. The concepts about Chinese village are total different. Therefore, My Father and Mother is a good film title in the domestic, using The Road Home abroad then can even move foreign audience. The scene of a girl in red coat waiting for her lover beside the road home is though the film. At the end of this love story, the old woman keep company with her lover’s coffin go home from this road. The target name bears the romantic love story in the Chinese village. Obviously, it is preferable to render it into The Road Home instead of My Father and Mother.
These excellent target names all made good use of the contextual adaptation theory which guide translator adopt reasonable translation method in the process of film title translation.
4.3 Three Crucial Strategies Of Film Title Translation In Perspective Of Contextual Adaptation
After understanding
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