..............................12
2.2.4 Voluntary failure theory...................................................................................13
2.2.5 Trust theory......................................................................................................13
2.2.6 Social psychology theory................................................................................14
2.3 Empirical study on public trust in the Red Cross.......................................................15
2.3.1 Relationship between government and charitable organizations......................15
2.3.2 Imperfect management system..........................................................................16
2.3.3 Information disclosure of charitable organizations...........................................17
2.3.4 The evaluation indicators of public trust of NPO.............................................18
2.4 Relevant researches on Guo Meimei event and the Red Cross..................................21
2.5 Critical analysis and theoretical innovation significance...........................................22
2.6 Summary....................................................................................................................23
Chapter 3 Methodology.................................................................................................................24
3.1 Introduction of this chapter........................................................................................24
3.2 Research approach.....................................................................................................24
3.3 Data collection...........................................................................................................24
3.4 Analytical method......................................................................................................25
3.5 Summary....................................................................................................................25
Chapter 4 Discussion.....................................................................................................................26
4.1 Introduction of this chapter........................................................................................26
4.2 Service.......................................................................................................................26
4.2.1 Lack of professional talent..................................................................................27
4.2.2 Lack of training...................................................................................................27
4.2.3 Low management efficiency...............................................................................27
4.2.4 Brief summary.....................................................................................................28
4.3 Perform acts of charity in accordance with laws.........................................................28
4.3.1 Imperfect internal supervision.............................................................................29
4.3.2 Undemocratic appointment, removal and decision-making................................30
4.3.3 Unsound accountability mechanism..................................................................
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