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literature review of existing studies related to thispresent thesis. First of all, chapter two will review the theoretical conceptualization ofadvertising translation given by scholars from various research fields. Based on this,the thesis will go on to review previous studies on the use of intertextuality inadvertising translation. Besides, it will also have a review of the theoreticalconceptualization of intertextuality as well as its cultural turn – the publicity ofChinese business culture. It finally will review the definitions of Chinese culture,Chinese business culture, and the current situation and existing problems of thepublicity of Chinese business culture. Intertextual strategies in translation will begiven at the end of this chapter so as to introduce the present study.

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2.2 Literature review on advertising translation

Advertising translation was a behaviour aimed at practical needs. It carried outinformation processing and re-creation based on the source text and was thenpropagandized to the target audience. In order to stimulate potential customers to buy,advertisers often attempt to influence their relationship with the recipient of theadvertisement (Karen, 2004: 283). From this perspective, translation plays a vital role.Advertising translation has always been the focus of academic research, which has adistinct timeliness and clear practical application. Advertising translation research is akind of research closely related to the actual needs of social life, which is not onlyconducive to the cultivation of social advertising translation talents, but also furtherpromotes the development of translation studies, which is more conducive to the closecombination of industry, university and research, and thus conducive to thedissemination of commercial culture in China.The primary function of advertising is to impress readers and induce their desire to consume. The same is true of advertising translation. The effect of advertisementtranslation lies in the standard of advertising translation. Su (1996: 53-54) put forwardthat the unique style of advertising must be different from scientific translation orliterary translation, and it should have its unique standards. She pointed out that thecriteria for translating advertisements depended on the style of the source text, thepurpose of the translation and the needs of the recipient. Because of the culturaldifferences in language, a good advertisement in one country might not be successfulfor audiences in other countries. Therefore, the advertisement translation standard wascreated to establish an equivalence principle based on functional equivalence (Su,1996: 53-54). This is a fundamental principle was to be followed in advertisingtranslation, but different standards should be followed depending on the specificpurpose of the translation.

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Chapter Three Analytical Framework ..........................25

3.1 Introduction.....................25

3.2 Basis of the analytical framework.......................25

Chapter Four Intertextual Strategies in the Translation of Chinese CorporateAdvertising.....................31

4.1 Introduction.........................31

4.2 An overview of the advertising ......................31 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。