英语论文网

本文通过介绍拉斯韦尔的5w传播理论，旨在促进中国商业文化的发展，并结合广告翻译中互文策略的分析模型。本文运用这一模型对《财富》世界500强中文广告翻译进行了分析，从文本、体裁、职业实践和职业文化四个维度分析了互文策略在广告文本中的运用，并分析了互文策略如何帮助企业广告达到目的中国商业文化的宣传。充分认识到互文策略在企业文化宣传中的核心作用，对中国企业文化的传播产生了深远的影响。根据第三章提出的分析模型和具体实例，作者试图对《财富》世界500强中第一产业、第二产业和第三产业的代表性企业的广告进行翻译和修改。本章首先对主要发现进行简要总结，然后提出研究过程中得到的启示，最后总结研究中发现的建议和局限性。

Chapter One Introduction

1.1 Introduction

To adapt to the new situation of globalization, China has formally put forwardthe strategy of ―Go globally‖. Chinese enterprises are the spokesmen of the country‘spublic image, and their advertisements are also the manifestation of the nationalculture. Intertextuality is a conjoined relation between texts. Compared with othertexts, intertextuality in advertising texts is more evident and typical. As therepresentative of advanced Chinese enterprises, the Chinese Fortune Global 500 havemade remarkable achievements and successfully spread Chinese business culture.Therefore, this thesis takes the advertisements of the Chinese Fortune Global 500 asan example, based on the perspective of intertextuality; explores intertextual strategiesin advertising translation to promote the publicity of Chinese business culture; anddevotes itself to academic research to serve the national strategic needs.

.........................

1.2 Rationale of the present thesis

In the great process the reform and opening-up, China has paid more attention tothe promotion of its culture. As a national soft power, culture plays a vital role innational development and national rejuvenation. The promotion of national culture isa dialogue with the international public on a spiritual level, and the recognition ofvalues can strengthen the cooperation between countries. Based on this, Chinaofficially proposed the strategy of ―Go globally‖, which is one of the essential ways tostrengthen mutual exchanges and development between China and the world.

1.2.1 The importance of the publicity of Chinese business culture

In this new era, China pays more attention to the promotion of its culture. As aform of soft power, culture is a significant standard for a comprehensive measure of national strength and world influence (Zhang, 2014:148). As a part of national culture,business culture plays a crucial role in foreign cultural exchanges. China and manycountries around the world have carried out continuous exchanges and cooperation atthe trade level. The continuous prosperity and development of China‘s cultural tradeand the rising level of its cultural service industry show that China has made fruitfulprogress in promoting the publicity of Chinese business culture. It is not hard to seethat promoting the publicity of Chinese business culture is conducive to promoting thedevelopment of China‘s cultural trade and further enhancing economic strength. Atthe same time, promoting the publicity of Chinese business culture has created astrong sense of cultural confidence, which is also conducive to the unity and stabilityof China‘s internal development and the construction of a socialist cultural power.Therefore, we should attach great importance to the continuous promotion of thepublicity of Chinese business culture.

......................

Chapter Two literature review

2.1 Introduction

Chapter Two is a detailed 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。