摘要:As globalization prevails in the greater part of the world, the economic, political and social relationships among various nations and countries are becoming more involved and complex.
rcultural Communication theory when we consider it under the background of globalization.
This study will enable us to think more globally and take more appropriate strategies to promote Huizhou Culture to the world. In this process, Huizhou Culture itself can learn from cultural conflicts, thus to perfect its theories and principles. The cultural evolution of human society involves the merging and acceptance of separate nations and cultures though under the shadow of conflicts. Through a modern interpretation of Huizhou Culture and a thorough discussion of the appropriate promotional strategies, this study will be of some assistance and guidance to bring this representative Chinese culture onto the world stage for people from other cultures to appreciate and discuss.
1.3 Organization of the paper
This paper will first introduce the concept of "Intercultural Communication" and the potential problems existing in the procedures o_f comm}!nic.?tion across c,_,1rurPS} and then the practical approaches to improving "Intercultural Competence.'' The essence of
1.2 Objectives and significance of the study .........12
1.3 Organization of the paper ................12-14
Chapter Two:Literature Review .......14-24
2.1 Intercultural Communication.......... 14-17
2.1.1 Definition of intercultural communication........... 15
2.1.2 Potential problems in intercultural communication ........15-16
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2.2.2 Huizhou Culture and Chinese traditional culture.......... 20-22
2.3 Cultural globalization ...........22-24
Chapter Three: The Current International Promotion of Huizhou Culture....... 24-41
3.1 The current global promotion of Chinese culture....... 24-29
3.1.1 International culture promotion by means of education ..........25-26
3.1.2 International culture promotion by means of media ......26-27
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Chapter Five Conclusion
5.1 Major findings of the study
The relationship between Huizhou Culture and Chinese culture is clarif ed after a comparison of the language, value and philosophy. Thus, the international promotion of Chinese culture through the media, education, and commerce encompasses that of Huizhou Culture. Through a detailed analysis of the present situation regarding the international promotion of Huizhou Culture, the present achievements have been stated. Moreover, the trends of globalization of Huizhou Culture are inferred and the potential problems of its promotion strategies have been pointed out. The cultural differences and language barriers as well as the out-of-date promotional strategies have resulted in the lack of widespread international awareness of Huizhou Culture.
In an effort to improve intercultural competence, some techniques and strategies of international promotion are suggested. First of all, the upper and lower structure of Huizhou Culture needs to be carefully analyzed to
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