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随着全球化的商业环境的发展，在跨文化的环境中出现了越来越多的英语商务谈判。在这个时候，这不仅是了解外国的语言问题，而是了解不同的文化和接受不同于自己的价值观和行为的问题。As the development of globalized business environment, more and more English business negotiations are in the cross-cultural environment. At this time, it is not just the problem to understand the foreign languages, but also to understand the different cultures and accept the different from their own values and behavior. The world seems to be a big family nowadays, but in fact because of differences cultural, there are still many differences between the people in different countries. https://www.51lunwen.org/zhixiwenhuachayi/ They see the world in their different eyes and different positions. While the understanding and expression of trade objectives way of thinking is not the same. In general, each person will inevitably make their ideas, imagination, prejudices and other cultural to the commercial negotiations decision. As we all know, different cultures, different ethnic, social environment, customs, political system, education system, making people's behavior, habits are also different. Therefore, we should understand cultural differences, analysis of cultural differences on the impact of international business and develop countermeasures.

1.2 The basic theory of the research研究的理论基础

Culture is passed through the social relations of mutual recognition which is the behavior of all characteristics and values, which includes knowledge, belief, art, morals, laws, and customs and so on. Widely and complex concept of culture, it actually covers every aspect of people's lives, people involved in the spiritual and physical needs. International business negotiations as negotiators from different countries, languages, beliefs, habits, values, norms, moral standards and even the negotiation has a great psychological difference, and these aspects are important factors that affect the business negotiations. In international business negotiations, if not a correct understanding of these differences, in the business negotiations may lead to unnecessary misunderstandings, not only rude to people, they may lose their opportunity for success in many business negotiations.

1.3 The purpose of the research研究目的

　　　We need a correct understanding of different countries and regions, cultural backgrounds and their differences. On this basis, exceed and develop a reasonable negotiating strategy in order to avoid the emergence of the conflict or intensification, winning success of the English business negotiations in the different culture.

2. Literature Review 6
2.1 Factors affecting businesses culture 6
2.2 Reasons for studying the culture differences 6
2.3 Factors related to business negotiations 7
2.3.1 Values 7
2.3.2 Mode of thinking 8
2.3.3 Communication 9
2.3.4 Cross-culture responses to internatianl business negotiation 10
3. Conclusion 12

3. Conclusion 结论

　　　文化差异在历史形成过程中是客观存的，并不分先后的一种物质。外国公司来到中国进行商业活动需要本地文化；中国企业进入全球市场必须变得更为国际化。Cultural differences are an objective existence 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。