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1.1 IntroductionFrom today's China, from the development phase of the market economy, “ShanZhai” phenomenon was formed and spread until come to the famous “ShanZhai” culture. It has driven the domestic demand, and satisfied consumer demand of certain groups. Now the “ShanZhai” culture has
论文类别:Social Studies人气:2075论文属性:学期论文 termpaper加入时间:2010-07-01原创论文 Original thesis
论文题目:To identify How Teacher's Attitudes to Individual Students Can affect the Students' Study Behaviors 课程专业:Education mannagement and development(教育管理与发展) 字数:8000 截稿时间:2007-1-8 学校背景:英国排名50名左右 The University of Huddersfield School of Educatio
论文类别:Education人气:6438论文属性:职称论文 Scholarship Papers加入时间:2010-04-27原创论文 Original thesis
Investigation of the influence of brand equity on mobile phone Users’ purchasing behavior Abstract Brand equity is a very important concept in business practice; it has become an important field of sales and management. Based on the mobile phone consumers in
论文类别:Marketing人气:6175论文属性:硕士毕业论文 thesis加入时间:2010-04-23原创论文 Original thesis
Executive summary I.Introduction Background  Increase demand for electronic products  The lifestyle of college students  ................................................. Aims and Objectives  internal influence behaviour factors: psychological and personal
论文类别:Marketing人气:3362论文属性:课程作业 Coursework加入时间:2009-06-20原创论文 Original thesis
2.1 Introduction The purpose of this chapter is to review both English and Chinese relevant literature concerning the previous researches on marketing mix and consumer decision-making process, in order to develop hypotheses. The focus is to systematize and compare those empirical studies from the
论文类别:Economics人气:3079论文属性:文献综述 Literature Review加入时间:2009-05-30原创论文 Original thesis
(Essay Outline) Introduction One of the main features of the world economy is the more and more integrated market. As a result, a successful business organization is not limited by the domestic market; rather, it should base its development in the whole world, taking international cooperation as
论文类别:Organisational Behavior人气:3835论文属性:MBA毕业论文 MBA Thesis加入时间:2009-05-01原创论文 Original thesis
Organizational Behaviour and Management Case study: Griffith College Dublin Introduction The organizational culture of GCD&nbs
论文类别:Organisational Behavior人气:4272论文属性:硕士毕业论文 dissertation加入时间:2009-04-01原创论文 Original thesis
1. Introduction Ethical consumption is part of a broader consumption picture. Researches on ethical consumption in recent years have indicated a “disconnect between the issues consumers claim to care about” and “their purchasing behaviour” (Belk et al. 2005, p276). Although importance has been att
论文类别:Marketing人气:2672论文属性:短文 essay加入时间:2009-02-27原创论文 Original thesis
Table of Content 1. Introduction 1 2. Aspects of ......... 1 2.1 Consumers’ Goal and Want 1 2.2 ........ 2 2.3 ......... 3 2.4 .......4 3. Social Class ......... 6 3.1 Brand 6 3.2 Marketing Mix........... 6 4. Conclusion 8 References 8 Introduction Affective responses vary in evaluat
论文类别:Marketing人气:2199论文属性:学期论文 termpaper加入时间:2009-02-25原创论文 Original thesis
Cross-Culture Variations in Consume Behavior Abstract With the development of theory by research on culture variations and differences between foreign and domestic consumer behavior, we can learn that culture is an important part in understanding the foreign c
论文类别:Literature and Language人气:2738论文属性:硕士毕业论文 dissertation加入时间:2008-12-26原创论文 Original thesis
The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty Despite the prevalent use of loyalty programs, there is limited evidence on the long-term effects of such prog
论文类别:Marketing人气:2583论文属性:短文 essay加入时间:2008-09-11收费论文 Charging Thesis
The effectiveness of customer loyalty schemes on repeat purchase behavior in grocery retailing in China1. IntroductionAfter the stage of introduction and rapid development, the large-scale retail business market in our country enters a mature phase. In the fierce competition, many la
论文类别:Marketing人气:11344论文属性:文献综述 Literature Review加入时间:2008-09-11原创论文 Original thesis
The effectiveness of customer loyalty schemes on repeat purchase behavior in fashion retailing in China1 Introduction 1.1 Context Since the implementation of economic reform and open-up policy, China's economy has made tremendous progress. People's living standards are gradually impr
论文类别:Marketing人气:14327论文属性:文献综述 Literature Review加入时间:2008-09-11原创论文 Original thesis
论文类别:Marketing人气:3910论文属性:短文 essay加入时间:2008-09-11原创论文 Original thesis
Discussion on the Behavior Intention Model of Consumer Online Shopping The objective of this study was to test the su
论文类别:E-commerce and E-business人气:5455论文属性:短文 essay加入时间:2008-09-11原创论文 Original thesis