英语论文网

哈维诺尔曼总收入主要由五个部分组成：特许经营、零售、房地产、股权投资和其他。零售市场的收入占总收入的一半以上（57.03%），而特许经营和物业的收入分别占34.13%和8.17%。
关于零售收入，新西兰贡献最多的是38.69%，而斯洛文尼亚仅占5.92%。在房地产部门，零售业是收入的主要来源，因为它占总收入的94.59%（见附录）。
The total revenue of Harvey Norman mainly consists of five segments---franchising operations, retail, property, equity investments and others. The revenue from Retail Segment takes up more than half of the total revenue (57.03%), whilst franchising operation and property make up 34.13% and 8.17% respectively.
Regarding Retail revenue, New Zealand contributes the most with 38.69% while Slovenia only generates 5.92%. In the Property section, retail property is the main source of revenue as it takes up 94.59% of the total revenue(See Appendix A).

Main Products &Conduct of Operations

此外，该公司还提供特许经营服务，包括广告，行政和咨询服务。此外，该公司扩大其业务，以房地产开发和股权投资为好。
哈维诺尔曼策略的主要目的在于提高规模，增加客户量，获得更高的利润：
一贯提供了一个集成的在线购物网站，并提供一个无与伦比的零售提供给澳大利亚消费者的广泛的产品范围，尖端技术和市场领先的关键产品类别。
The main products offered by Harvey Norman retail stores are computer hardware and software, electronicproducts, furniture, small appliances, home improvements and so on. In addition, the company also provides franchising services which includeadvertising, administrative as well as advisory services. Furthermore, the firm expands its business to property development and equity investment as well.

The primary purpose of HarveyNorman’s strategies aims at enhancing the scale, increasing its customer volume and deriving higher margins:
• Consistently provides an integrated online shopping website and delivers an unparalleled retail offering to Australian consumers with an extensive product range, cutting-edge technology and market leadership in key product categories.
• Continuously expands its international market share and keeps on operating the model of franchising.
• Establishes some detailed strategies for its retail business which plays a pivotal role in overall operations. It launched an Omni channel strategic plan, stating that its franchisees should take their customers’ feelings into account and concentrate on how to provide best customer experience involving quality, value as well as service. 
• Focuses on developing their service for franchisees includes promoting online channel, staff training, tactic supporting as well as technological support for all segments for non-retail business.

MarketSharesandCompetitors

Regulations

As a main player in Australia market, Harvey Norman needs to comply with relevant legislations and regulations as follows:
• Corporation Act 2001
• Competition and Consumer Act 2010
• Retail Leases Act 1994
• Environmental Legislations
• Trading Hours Regulations
• Occupational Health and Safety Policy (OH&S)
• The National Employment Standards
• AASB standardsin financial statement preparation
• Regulations set out by governments and organisations such as ASIC, ACCC and ASX
• Taxation Legislations.

Harvey Norman has been stuck in a long period of under-performance.Although in April 2013, sales increased for the first time in 18 months,there st本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。