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re omitted. See Article Image.]. To ensure that the entire organization understands and adheres to the Novo Nordisk Way of Management, the company has developed a methodology consisting of three elements: facilitators, sustainability reporting and balanced scorecard. Each of these elements is discussed in Table I [Figure omitted. See Article Image.]. Facilitators The Facilitators are a team of around sixteen high-profile professionals at the holding company, Novo A/S. Each of them has a professional background from senior specialist or managerial positions in Novo Nordisk. They travel in pairs to visit all business units and levels of the entire organization every third year. The first team of facilitators was recruited internally in 1996; the Facilitator team has a blend of ages, sex, professions and nationalities. They serve to assess, assist and facilitate units and projects to perform better. Their tasks are[11] : - through on-site auditing/faciliting of departments, factories, affiliates, assess whether or not the company-wide minimum standard requirements or "ground rules" as specified in the Novo Nordisk Way of Management are met; - through on-site advice and help, assist the unit in question in correcting identified non-compliance with these requirements; and - through on-site identification of "best practices" applied, facilitate communication and sharing of these across the organization. A facilitation is a structured, planned assessment of the status the Novo Nordisk Way of Management within the unit or project with the aim of developing agreed actions for improvement. In conducting the facilitation, the facilitators will[12] : - obtain objective evidence through a fact-finding process; - provide objective, validated assessments and conclusion; - inclue recommendations for improvements where appropriate; - agree on action plans with unit or process managers; - follow up on the implementation of the action plan; and - fulfil their responsibilities in a manner demonstrating integrity, objectivity, and professional behaviour. The facilitation process consists of three stages. First is the pre-facilitation, in which the scope of the facilitation is identified and material to support the process is developed. Second is the facilitation itself, in which facilitators meet with the individual unit or project members, and an agreement is made on how to improve. Finally, a post-facilitation process is conducted, in which the facilitator is responsible for following up and reporting to executive management on the achievements with respect to the action points agreed upon in stage two. Sustainability reporting Sustainability reporting is used to ensure that sustainability thinking becomes part of everyday business practices at Novo Nordisk. In 1989 Novo Nordisk produced its first environmental management review as part of its proactive stakeholder strategy - long before environmental reporting became compulsory for companies like Novo Nordisk. In 1994 Novo Nordisk produced its first environmental report including resource consumption, emissions and use of experimental animals. Later, in 1998, a social report was issued, and since 1999 Novo Nordisk has published annual reports on sustainability integrating environmental, social and economic concerns[13] . For the first time in 2004, Novo Nordisk has integrated this information with its financial results, and now reports a combined social, environmental and econom