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Annexure

Questionnaire

Q1. Are you involved in space selling within your organization?

Yes

No

Q2. For how many years you have been working in space selling?

Less than 2 Years

2 to less than 4 Years

4 to less than 6 Years

More than 6 years

Q3. What are your business objectives over the next two years?

Increase Revenue

Increase Profit

Increase number of customers

Increase market share

Q4. What is the process for selling your services or products (list the key milestones in the process)?

Direct personal sale

Direct online sale

Indirect through channels

Word of mouth

Telemarketing

Q5. How much are you willing and realistically able to spend on advertising?

20% of your budget

40% of your budget

Q6. How do you want to advertise?

Television

Radio

National magazines

Local newspapers

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